B2B Marketing Blog

The Mezzanine Group

18 Feb 2014

The Mezzanine approach to customer contact

How well do you know your clients? Do you know what they like to do outside of work? How about their favourite vacation spot? While these might seem like trivial details, thes...

13 Feb 2014

Avoid the top 3 B2B Marketing mistakes

A Mezzanine Marketing Director addresses the top 3 costliest mistakes made by companies when executing B2B marketing tactics. Use his advice to avoid these critical mistakes b...

09 Jan 2014

Why spending more time on your smartphone can help you close sales

It’s a new year, and everyone is in the resolution list-making frame of mind. No better time to reflect on your business development processes, and remind ourselves of some be...

24 Dec 2013

Happy Holidays!

10 Oct 2013

Become a Thought Leader – in 10 Easy Steps!

Sound too good to be true? Usually, it is. In this case, though, following the outline below and putting in some time will almost certainly allow you to become a thought leade...

04 Feb 2013
Market Research | 1 min read

Relax, it's just data: Marketing in the Era of Big Data

If we take the latest business headlines and journals as paradigmatic of current trends, it’s now commonplace to concede that this is the era of data. Big data. The data sets ...

25 Jan 2013
Marketing Tactics | 2 min read

How to Engage Your Existing Customer Base

When companies put together their marketing plans, they tend to focus on new customers. What most companies don’t realize is that new customers aren’t where you can get the be...

23 Jan 2013
B2B Buyer Behaviour | 1 min read

Two Methods for Understanding Buyer Behaviour

Most companies think about marketing in a general way and fail to align their activities with their prospects’ buying process. But the reality for business to business marketi...

21 Jan 2013

Three B2B Marketing Mistakes You Want to Avoid

Unfortunately when it comes to marketing, there is a long list of things that B2B companies do wrong (or just don’t do) – especially smaller B2B companies. I've boiled this li...

16 Jan 2013

4 Ways to Develop Solid Customer Relationships

It’s important to ensure you are building, nurturing and sustaining strong relationships with your customer base. Before you begin developing a process for collecting customer...