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B2B Marketing Blog

02 Jun 2020

Double Your B2B Lead Generation From Every Blog Post

When it comes to  business-to-business lead generation, blogs are a powerhouse. They help B2B companies demonstrate their expertise, bolster their reputation, raise awareness ...

18 Jun 2019
B2B content marketing | 6 min read

5 Ways Account Based Marketing Increases Sales For B2B Companies

Account-based marketing (ABM) is a strategy in which the marketing team treats target accounts as if they were an entire market. It’s often used by business-to-business (B2B) ...

04 Jun 2019
B2B content marketing | 7 min read

Why Content Marketing Is A Sales Rep’s Best Friend

Every B2B company that wants to drive leads and close sales needs to do content marketing. Why? Content is what educates prospective buyers when they’re researching a type of ...

28 May 2019
B2B content marketing | 4 min read

5 Tips To Improve Your Content Marketing Success

Content marketing is the use of marketing tactics such as blogs, whitepapers, eBooks, infographics, videos, webinars and more. The primary goal of content marketing is to educ...

04 Feb 2019
B2B content marketing | 9 min read

How To Be A Great Subject Matter Expert

Have you been identified as a subject matter expert by your company’s marketing team? While there are few engineers, technicians, and other skilled professionals who walk arou...

13 Sep 2018
B2B content marketing | 8 min read

15 Tips to Get Your Content Noticed

Did you know that 91% of B2B marketers use content marketing1 because it generates three times as many leads as outbound marketing and costs 62% less?2 

07 Aug 2018
B2B content marketing | 5 min read

3 Steps for B2B Marketers to Engage Potential Customers

B2B marketers know the drill. Your job is the engage potential customers, ideally at the exact moments when they make crucial buying decisions. Generally, the accepted approac...

25 Sep 2017

Are You A Trend Setter Or Do You Play It Safe? Should You Gate Your Content?

Gating content is the practice of requiring users to share some information (usually name and email at a minimum; sometimes more details are required) before they are permitte...

05 Dec 2016

Whitepaper vs. Article – What’s The Difference And When Should You Use Each?

e’ve all heard it before; in the world of marketing, content is king! But is all content created equal? Are there some forms of content that are better than others and should ...