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B2B Marketing Blog

19 May 2020

3 Ways To Find The Right Pricing Strategy For Your B2B Product

Pricing strategy is a tricky issue. Price too high and you won't gain traction in a market. Price too low and you won't make enough profit to fund growth. What’s the right app...

11 Feb 2020

How To Prevent 3 Common Lead Generation Mistakes That B2B Marketers Make

When lead generation is running well, everyone is happy - the sales team, company management and marketing leadership leave the lead generation team alone and probably don't e...

19 Nov 2019
B2B Marketing Strategy | 5 min read

How To Get So Many Leads It's Bananas

Generating leads can be tough. Companies used to rely on their sales team to find leads via references, social selling and cold calling. These can be great tactics but probabl...

06 Aug 2019

The Difference Between Business Strategy And Marketing Strategy

It may seem obvious to state that a business strategy and a marketing strategy are different, and yet there is some confusion in the B2B community concerning when and how they...

11 Jun 2018

Facebook Ads or Google Ads: What’s In Your Marketing Plan?

The first rule of marketing is that you need to get the right message to the right person at the right time. So with over four billion Internet users around the world1 how do ...

04 Jun 2018

Is Cold Calling a Marketing Tactic?! 3 Tips To Make Cold Calling More Effective

We spend a lot of time cautioning our clients that cold calling doesn’t work as a stand-alone activity for your sales people. Only 1% of cold calls actually result in meetings...

29 May 2018

7 Tips to Maximize Revenue Growth

Successful companies have smooth processes and good relationships between sales and marketing that ensure all revenue growth coming from marketing activities is maximized and ...

21 May 2018

Here's Why Facebook Messenger Should Be Part of Your B2B Marketing Plan

If you read Facebook is Back in Business to Business, then you already know how Facebook has made a major comeback in the B2B space with its sophisticated targeting for paid a...

14 May 2018
B2B Marketing Strategy | 3 min read

LESSON #8: A BUSINESS NEEDS TO TEST CONSTANTLY AND EVOLVE

 4 REALLY GOOD REASONS TO REVISIT YOUR MARKETING PLANS Strategic B2B marketing plans for small- to mid-size companies should be structured, realistic and doable. You need to b...

07 May 2018
B2B Marketing Strategy | 3 min read

5 Reasons Why Agile Marketing Is The Way To Go

Businesses evolve quickly, and no matter your speed, the competition and potential customers always seem to be evolving faster. To keep up with customers’ changing needs, mark...