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B2B Marketing Blog

21 May 2018

Here's Why Facebook Messenger Should Be Part of Your B2B Marketing Plan

If you read Facebook is Back in Business to Business, then you already know how Facebook has made a major comeback in the B2B space with its sophisticated targeting for paid a...

14 May 2018
B2B Marketing Strategy | 3 min read

LESSON #8: A BUSINESS NEEDS TO TEST CONSTANTLY AND EVOLVE

 4 REALLY GOOD REASONS TO REVISIT YOUR MARKETING PLANS Strategic B2B marketing plans for small- to mid-size companies should be structured, realistic and doable. You need to b...

07 May 2018
B2B Marketing Strategy | 3 min read

5 Reasons Why Agile Marketing Is The Way To Go

Businesses evolve quickly, and no matter your speed, the competition and potential customers always seem to be evolving faster. To keep up with customers’ changing needs, mark...

23 Apr 2018

5 Best Practices For Achieving Sales And Marketing Alignment

Customers have decided what sales and marketing do now. Prospective customers have gone rogue, and they’re doing the lion’s share of their research before they even want to ta...

16 Apr 2018
B2B Marketing Strategy | 2 min read

5 Simple Steps to an Effective Multi-Channel Marketing Strategy

In today’s modern era where information is expected to be readily available, it’s more important than ever to understand consumers and how they interact across different platf...

09 Apr 2018
B2B Marketing Strategy | 2 min read

Competitive Differentiation – But Not Through Product Differentiation

You’ve heard people saying it for years: there are no new ideas. And maybe that’s true. We have a multitude of like products on the market with similar features and benefits, ...

02 Apr 2018

Why Do I Need Case Studies? Here Are 3 Reasons

Are you wondering if it's worthwhile to publish case studies in B2B? The answer is a resounding yes. As the buying process gets ever more complicated, the value of case studie...

26 Mar 2018
B2B Marketing Strategy | 3 min read

LESSON #6: INTERNAL MISUNDERSTANDINGS CAN BE DEADLY

How to NOT KILL YOUR MARKETING WITH UNREALISTIC EXPECTATIONS In our world of instant gratification, few people want to hear that success takes time. Einstein didn’t speak his ...

12 Mar 2018
B2B Marketing Strategy | 2 min read

Why We Love Business Cards (And You Should, Too)

There is an ongoing debate in the business world over the relevance of business cards in today’s digital age. It’s tempting to think that having business cards isn’t important...

05 Mar 2018
B2B Marketing Strategy | 2 min read

4 Reasons Why You Need To Make Time For A Marketing Audit

What is a marketing audit? A marketing audit is a structured review of all marketing strategies, plans, activities, documentation and assets that a company has. It can include...