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B2B Marketing Blog

23 Apr 2018

5 Best Practices For Achieving Sales And Marketing Alignment

Customers have decided what sales and marketing do now. Prospective customers have gone rogue, and they’re doing the lion’s share of their research before they even want to ta...

16 Apr 2018
B2B Marketing Strategy | 2 min read

5 Simple Steps to an Effective Multi-Channel Marketing Strategy

In today’s modern era where information is expected to be readily available, it’s more important than ever to understand consumers and how they interact across different platf...

09 Apr 2018
B2B Marketing Strategy | 2 min read

Competitive Differentiation – But Not Through Product Differentiation

You’ve heard people saying it for years: there are no new ideas. And maybe that’s true. We have a multitude of like products on the market with similar features and benefits, ...

02 Apr 2018
B2B Marketing Strategy | 2 min read

Why Do I Need Case Studies? Here are 3 Reasons

Are you wondering if it's worthwhile to publish case studies in B2B? The answer is a resounding yes. As the buying process gets ever more complicated, the value of case studie...

26 Mar 2018
B2B Marketing Strategy | 3 min read

LESSON #6: INTERNAL MISUNDERSTANDINGS CAN BE DEADLY

How to NOT KILL YOUR MARKETING WITH UNREALISTIC EXPECTATIONS In our world of instant gratification, few people want to hear that success takes time. Einstein didn’t speak his ...

12 Mar 2018
B2B Marketing Strategy | 2 min read

Why We Love Business Cards (And You Should, Too)

There is an ongoing debate in the business world over the relevance of business cards in today’s digital age. It’s tempting to think that having business cards isn’t important...

05 Mar 2018
B2B Marketing Strategy | 2 min read

4 Reasons Why You Need To Make Time For A Marketing Audit

What is a marketing audit? A marketing audit is a structured review of all marketing strategies, plans, activities, documentation and assets that a company has. It can include...

26 Feb 2018
B2B Marketing Strategy | 3 min read

LESSON #5: B2B MARKETING IS MULTI-FACETED AND MULTI-TOUCH

Before the digital age, a message needed to be heard between five and seven times to be remembered. With the average American today being exposed to between 5,000 and 30,000 b...

19 Feb 2018
B2B Marketing Strategy | 4 min read

Marketing Metrics Every B2B Company Should Measure

You run a business – and it seems pretty successful. Your employees show up every day, you’re turning a profit, you handle very few customer complaints, and someone has planne...

12 Feb 2018
B2B Marketing Strategy | 2 min read

Why metrics and milestones

If you run any sort of business, someone at some point has broached the subject of measurement with you. And if no one has – you should be thinking about it. Metrics and miles...