B2B Marketing Blog

25 Jun 2019

Top 3 Reasons You Should Audit Your Competitors Keywords

Keywords used to be the end all and be all of SEO. Back in the day you would find the top keywords based on search volume and stuff your page as much as possible to help those...

25 Jun 2018
Competitive advantage | 3 min read

Should You Bother Doing Competitive Intelligence Today?

In Mezzanine's first 5 years of business, the company did a lot of competitive intelligence (CI) projects. Between 2005 and 2010, we did around 40 CI projects. Some projects w...

20 Nov 2017

5 Practical Tips To Find Your Competitive Advantage

Most companies have a sense of where they lie in the market and what makes them different. But, companies frequently change strategy and there could be an opportunity to move ...