B2B Marketing Blog

04 Mar 2014

What takes a leader from ‘Good to Great’?

What do you need to do to become a more effective leader and take your company to the next level in 2014? Marketing Director Julia Stowell recaps some of the important learnin...

19 Sep 2013

How government funding can boost your marketing

The 2013 Economic Action Plan proposed $920M in funding over the next five years to help small and mid-sized companies grow. There are many programs available, and many of the...

11 Jun 2013

Does it Take a Village to Launch a Product?

Not too long ago the practice of product launch was not even recognized. Many companies simply thought up the next greatest thing, built it and mistakenly believed their produ...

11 Apr 2013

Marketing A Manufacturer’s Strongest Asset… Its People!

For the most part, manufacturers have tended to focus solely on marketing their products, neglecting to shine a spotlight on the individuals and teams who create them. The fac...

04 Apr 2013

Manufacturers Have A Lot to Blog About

HubSpot data shows that 92% of companies who blog multiple times per day have acquired a customer from their blog compared to 56% of B2B companies who blog monthly. Although y...

21 Feb 2013
Industries Manufacturing | 1 min read

Getting Canadian Manufacturing Back On Track After The Great Recession

Every product has its story. In a digitally saturated environment, it’s easy to pass over the origin of material things of use: how they’re made, where they come from, what th...