B2B Marketing Blog

28 Aug 2017

What is Agile Marketing and Why is it Important?

Agility by definition is the ability to move, think or understand quickly and with ease.[1] Similarly, the goals of Agile Marketing are to improve the speed, predictability, t...

12 Dec 2016

23 Practical Tips for Strategic Marketing Planning

We’ve all read the articles, whitepapers and books on strategic marketing planning.  And we’ve even learned some great academic frameworks and concepts from those sources for ...

22 Aug 2016

Remember to Blog! 3 Reasons Why Blogging is Integral to your Marketing Strategy

At The Mezzanine Group, we rarely have a marketing strategy that doesn’t include blogging at some interval over the course of the year.  It can’t be replaced by a robust socia...

22 Apr 2016

Seven Principles for Creating a Great B2B Video Marketing Plan

With 96% of B2B companies planning to use video in their content marketing over the next year, videos have become an integral part of B2B marketing strategy.1 Whether it’s a c...

15 Apr 2016

Three Key Stats that Demonstrate How the B2B Buying Process Has Changed

The boom in digital marketing and e-commerce over the last 5-10 years has changed the B2B (business-to-business) buying process significantly. But what’s different and how doe...