There are companies with great sales teams. And there are companies with great marketing functions. But it's a rare company that has great sales, and great marketing, AND grea...

There's a growing need for B2B sales and marketing teams to work well together.  Here are 3 practical ways to make it happen.   

I was recently interviewed by Salesforce.com about my latest book, The Radical Sales Shift. The interview covered a lot of territory so I wanted to share some of the key topic...

Since the launch of The Radical Sales Shift, we’ve been publishing the twenty lessons on the Mezzanine Blog. The lesson in this post is Lesson Twelve: Success Starts At The To...

59% of the Canadian population may use Facebook, but when it comes to B2B, LinkedIn is where you need to make your presence felt. LinkedIn members are redirected to company ho...

Many B2B companies sell through distributors and know the relationships they have with them are key to increasing revenues. However, what most B2B companies don’t do a great j...

Revenues missing target? Here's one simple way to make your salespeople more successful.

Investing in marketing is a great way to boost revenues. But some companies fail at turning marketing into sales because they miss a few vital steps. Based on my experience wo...