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B2B Marketing Blog

22 May 2017

5 Reasons Why You Should Revisit Old Content

If your B2B marketing strategy utilizes content marketing and you have been disciplined about regularly writing blogs, articles or other types of content you should have amass...

15 May 2017

A Marketer’s Secrets to Setting B2B Marketing Budgets

Have you ever wondered how a marketing company establishes a budget for a new client?  I bet you have, because it’s a question that potential clients ask us all the time.  In ...

24 Apr 2017

Why videos and when to use them

Video marketing is one of the more recent additions to the B2B marketing toolbox and it is certainly a tactic that has been on the rise for the past few years. Just look at Yo...

17 Apr 2017

What To Include In A Strategic Marketing Plan

Creating a strategic marketing plan for a business-to-business (B2B) company can be a slow and difficult process. But it doesn't have to be. If you focus on the 80 / 20 rule, ...

12 Dec 2016

23 Practical Tips for Strategic Marketing Planning

We’ve all read the articles, whitepapers and books on strategic marketing planning.  And we’ve even learned some great academic frameworks and concepts from those sources for ...

27 May 2016

Strategic Marketing Planning Advice from Top Marketers—third and final in an exciting Three-Part Blog Series!

Different companies have their own ways of creating their marketing plans, from what they focus on to how long they spend in the planning process. One thing is certain: an act...

06 May 2016

Strategic Marketing Planning Advice from Top Marketers-Second in an informative Three-Part Blog Series

What makes a marketing plan ‘actionable’ and ‘strategic’?  How do you know if your plan will be actionable and deliver results?  Some may say that defining goals is most impor...

04 Apr 2016

Strategic Marketing Planning Advice from Top Marketers-First in an exciting Three Part Blog Series

We know the best advice comes from real world experience so we collected insights from marketing experts on LinkedIn’s CMO Network.  We asked them,

26 Jan 2016

Can you have it all in strategic B2B marketing?

Have you heard the expression, ‘Cheap, fast and good; choose two”?  It’s a saying that people use to explain what they can get in the real world. As consumers, we’d like every...

07 Dec 2015

What IS Strategic Marketing?

Does this sound familiar:  "We spent over $100,000 on marketing last year and I feel like all we got from it was a bunch of pens with our logo on them." That's a statement fro...