Everybody is dealing with information overload these days. The average person in North America gets 5,000 - 30,000 brand messages a day - from billboards to radio to emails to...

According to Forrester,  a million B2B salespeople will lose their jobs by 2020. Their roles will be eliminated by the growing legions of buyers who conduct their research and...

This is Lesson Eight from The Radical Sales Shift: Be A Resource Allocation Wizard. Since the launch, we’ve been posting the twenty lessons from the book on the Mezzanine Blog...

This is lesson number nine from Lisa Shepherd’s new book on B2B marketing, The Radical Sales Shift. The lesson reveals a secret of success for marketing companies and marketin...

Whether it’s planning a vacation, driving to work or buying a new home, you always need a plan. B2B marketing is no different. It's fun to do marketing activities - but it's e...

Thanks to Robert Gold for interviewing me about The Radical Sales Shift on his podcast.

Last week, Mezzanine held its first ever "marketing speed dating" session. It was a huge success, with B2B execs from companies across the GTA taking part in the opportunity t...

Thinking of a career as a B2B marketer?  Smart choice.  While there aren't as many B2B marketers as there are consumer marketers, the profession is growing and is full of oppo...

20 B2B marketers share their knowledge. I recently interviewed 20 fantastic Business-to-business (B2B) marketers for my new book, The Radical Sales Shift: 20 Lessons from 20 L...