Business Cards as a B2B Marketing Tool

Business cards are one of the most cost-effective marketing tools available to B2B companies, yet so many companies treat them as an afterthought. I’m sure everyone can relate to receiving a less than acceptable card. I know I’ve experienced it. I think what businesses need to remember is that business cards are one of the cheapest ways of getting your message out there. A high-quality, well designed card will stand out and get you noticed.

That being said, we shouldn’t kid ourselves into thinking that our business card will be displayed like a piece of art. Most likely it will get put in a drawer or a file with a stack of other cards. The trick is to stand out when your card is handed to the potential customer so that he or she remembers it. That way, when it’s time to make that important business call, you will be remembered.

Of course, a beautiful card will mean nothing unless it lists all of the contact’s important information such as name, address, phone number, website and email. But why not take it a step further and include your value proposition or a brief description of what your company has to offer?

Small and medium-sized businesses don’t always have the budgets to participate in trade shows, advertising or extensive digital marketing campaigns. Why not make the most of the tools that are available?

Here are some tips on making the most of your business card:

• Use a simple font that is easy to read
• Don’t overcomplicate the card with too many colours
• Include your logo
• Use both sides of the card
• Include a brief company description on the back
• Think about using a QR code if it makes sense
• Make it stand out but remember to use standard sizing

Another important thing to remember is that a great business card will not get you noticed unless it gets handed out. It might seem like an obvious comment but so many times I’ve met someone in a networking opportunity and their first comment is “sorry, I forgot my cards”. It’s important to treat your business cards as a marketing tool and hand them out at every reasonable opportunity. You never know where or when you will find your next client.

Put some thought into your business card and help your company stand out. What do your business cards look like? What are you doing to stand out?