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B2B Marketing Blog

10 Jun 2021

11 Essential Tactics To Effectively Market A Manufacturing Company To Distributors

A key piece of the marketing strategy puzzle for any manufacturing company is to market to the people and organizations who actively promote and sell your products - distribut...

01 Jun 2021

Does Your B2B Need A Data Cockpit? 5 Takeaways From McKinsey’s Latest Article On Improving B2B Sales Performance

McKinsey recently published a new Sales & Marketing Insights article called Commercial performance cockpit: A new era for data-driven steering.  It’s about how business-to-bus...

26 May 2021

How Manufacturers Are Shifting Lead Generation From Trade Shows To Digital Marketing – 5 Lessons For Working With Media Partners

Digital lead generation offers far greater reach and cost efficiency than more traditional marketing tactics. So how do you move from trade shows to digital? Read about the gu...

11 May 2021

All Hail The New King In Town - 6 Easy Content Promotion Tactics That Work For B2B Marketers

Is content still king? We think strategic content promotion is the new king in town.  Knowing what tactics will get you the most bang for your buck in the business-to-business...

04 May 2021

How To Approach A B2B PR Program

Are you considering a public relations (PR) program for your B2B company? Lisa Shepherd, President of Mezzanine Growth, speaks with Bonnie Elgie, Owner / Principal at Bonnie E...

28 Apr 2021

Meet Andrew Green, The New VP Of Client Strategy At Mezzanine Growth

Meet Andrew Green, the new Vice President, Client Strategy. In this new role, Andrew will lead Mezzanine’s work with B2B companies that are transforming their marketing to inc...

27 Apr 2021

Setting Up For B2B Lead Generation Success: 7 Mistakes To Avoid

Want to know how to power up your lead generation engine by using marketing to fill up your pipeline? Our latest whitepaper has the insights you need to do just that by lookin...

06 Apr 2021

How To Integrate PR Into Your B2B Marketing Programs

Is public relations (PR) a part of your strategic marketing plan? In this video Lisa Shepherd, President of Mezzanine Growth, talks to Bonnie Elgie, Owner / Principal at Bonni...

16 Mar 2021

Happening Now: B2Bs Are Actively Shifting From Selling Products To Selling Services...

We’re noticing 3 major business trends in Canadian large and mid-sized industrial companies, and our clients’ board meetings are abuzz with the ‘Strategy Big 3.’ What are they...

11 Mar 2021
B2B sales Women in B2B | 2 min read

Could Hiring More Women Into B2B Sales Positions Improve Your Business?

Did you know that women make up just over half of the U.S. workforce? Did you also know, they hold less than one-third of B2B sales positions?