Economically speaking, 2022 has been a wild ride. Most of our clients continue to experience a range of business disruptions in the aftermath of the pandemic. New challenges h...

Every business wants to ensure their customers have clear expectations about their products and services. For business-to-business (B2B) companies, including manufacturers, th...

Charles Morgan once said, “As knowledge increases, wonder deepens.’ If your business-to-business (B2B) company has solutions for customer problems, they want to hear about it....

Do you really know where your customers search for products like yours? Or how effective your marketing is? 

Lead generation is much more than a part of a company’s marketing efforts. It’s a strategy that gets the business noticed and generates revenues.  

Rebranding is a huge project that needs a solid reason and strategic plan to effectively execute. Recently, Lisa Shepherd spoke with Gordon Gilroy from Vision Creative Inc abo...

Branding is an important way for businesses to distinguish themselves from their competition. What a brand conveys and how it is used by the people who work there sets the ton...

There comes a time when every business needs to think about how they define success. This is true no matter the industry and applies to all companies from manufacturing and co...

Many business-to-business (B2B) companies see sales and marketing as the same thing, or as two teams that do the same or similar things. This is a healthy view for making sure...

When companies decide to make some really big changes, they need approval from the top and sometimes a helping hand from an outsider with relevant experience.