Every year, the Content Marketing Institute (CMI) conducts an annual marketing survey, looking at how all types of businesses, including manufacturers, are using content to ge...

For the time being, IRL events have gone the way of the dodo: right now, we’re all virtual, all the time. But with Zoom fatigue dimming people’s excitement about events, how d...

Many marketing teams think they are doing demand generation, when in fact they are focused only on lead generation. In the following video, Mezzanine's President, Lisa Shepher...

The answer is yes...and here's why. There's a perception in the business-to-business (B2B) world that digital advertising is a waste of money. A lot of companies assume that p...

Imagine it's 2014 and you're the VP of Sales & Marketing for a company that sells technical and complex products to other businesses. You've walked through the sales area of y...

When we think of strong brands, the companies that come to mind are often consumer brands – like Apple, Coca-Cola, Google and Disney.  Branding hasn't been a topic that matter...

One of the most common questions we hear from B2B companies is about timelines.  “How long does it take for lead generation to produce results?”  “When will we see sales from ...

There are companies with great sales teams. And there are companies with great marketing functions. But it's a rare company that has great sales, and great marketing, AND grea...

Coming out of the pandemic, B2B leaders are looking to accelerate their revenue pipelines - from lead generation, to converting opportunities from one stage of the buying proc...

Business-to-business (B2B) companies have entered a new era of revenue growth. The days of product leadership being enough to sustain sales increases are gone, and the role of...