Lead generation is much more than a part of a company’s marketing efforts. It’s a strategy that gets the business noticed and generates revenues.  

Rebranding is a huge project that needs a solid reason and strategic plan to effectively execute. Recently, Lisa Shepherd spoke with Gordon Gilroy from Vision Creative Inc abo...

Branding is an important way for businesses to distinguish themselves from their competition. What a brand conveys and how it is used by the people who work there sets the ton...

There comes a time when every business needs to think about how they define success. This is true no matter the industry and applies to all companies from manufacturing and co...

Many business-to-business (B2B) companies see sales and marketing as the same thing, or as two teams that do the same or similar things. This is a healthy view for making sure...

When companies decide to make some really big changes, they need approval from the top and sometimes a helping hand from an outsider with relevant experience.

If you work for a business-to-business (B2B) company, especially a niche Canadian manufacturer, you could be sitting on an untapped golden opportunity.  

Today we want to highlight two important developments from our outreach efforts. First, our newest five-star review on Clutch. Second, is some recognition that grew from the p...

This is the third lesson in our series on how to build a lead generation machine for any manufacturing or B2B company.

We’ve all seen them. Companies with logos and printed material that scream they were created in the 1980s.  There is nothing wrong with things that were created in the 1980s, ...