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B2B Marketing Blog

19 Jan 2021

4 Key Takeaways From CMI's Manufacturing Content Marketing 2020 Report

Every year, the Content Marketing Institute (CMI) conducts an annual marketing survey, looking at how all types of businesses, including manufacturers, are using content to ge...

08 Jan 2021

10 Tips For An Unforgettable Virtual Event

For the time being, IRL events have gone the way of the dodo: right now, we’re all virtual, all the time. But with Zoom fatigue dimming people’s excitement about events, how d...

19 Nov 2020

Demand Generation And Lead Generation: What's The Difference?

Many marketing teams think they are doing demand generation, when in fact they are focused only on lead generation. In the following video, Mezzanine's President, Lisa Shepher...

29 Oct 2020

Are Google Ads Worth The Money For B2B Lead Generation?

The answer is yes...and here's why. There's a perception in the business-to-business (B2B) world that digital advertising is a waste of money. A lot of companies assume that p...

22 Oct 2020

How To Re-Balance Sales And Marketing To Accelerate Growth

Imagine it's 2014 and you're the VP of Sales & Marketing for a company that sells technical and complex products to other businesses. You've walked through the sales area of y...

08 Oct 2020

Time To Refresh Your Brand? The Complete Guide To B2B Branding

When we think of strong brands, the companies that come to mind are often consumer brands – like Apple, Coca-Cola, Google and Disney.  Branding hasn't been a topic that matter...

01 Oct 2020

How Long Does It Take To Get Lead Generation Results In B2B?

One of the most common questions we hear from B2B companies is about timelines.  “How long does it take for lead generation to produce results?”  “When will we see sales from ...

19 Aug 2020

How To Achieve Alignment Between B2B Sales And Marketing

There are companies with great sales teams. And there are companies with great marketing functions. But it's a rare company that has great sales, and great marketing, AND grea...

12 Aug 2020

5 Questions To Dramatically Accelerate Your Revenue Generation

Coming out of the pandemic, B2B leaders are looking to accelerate their revenue pipelines - from lead generation, to converting opportunities from one stage of the buying proc...

16 Jul 2020

We're Now Mezzanine B2B Growth Agents

Business-to-business (B2B) companies have entered a new era of revenue growth. The days of product leadership being enough to sustain sales increases are gone, and the role of...