This is Mezzanine’s second year recognizing exceptional women in B2B, and we couldn't be more impressed with the calibre and accomplishments of this year's nominees.
Business-to-business is a field where women – and especially senior leaders – are in the minority. As a B2B marketing firm, we encounter significantly fewer women than men, but the women we do work with are consistently stellar, and we want to give them a shout out on International Women's Day.
Last year, we compiled the first Tribute To The Brilliant & Passionate Women In B2B from our own network. This year we wanted to go bigger. So we reached out to our winners from 2020 along with leaders (male and female) of B2B companies to ask them to name their most respected female peers. The response was amazing.
“They were incredibly enthusiastic about the initiative,” says Lisa Shepherd, President, Mezzanine Growth. “Some of the responses came within minutes of sending the request, and many people wanted to nominate not just one, but several women. It’s been so great to see how excited leaders are to lift up exceptional women in B2B.”
This year’s exceptional women are mentors and trailblazers, forging ahead in often male-dominated fields like manufacturing, energy and mining. They bring their smarts and fresh point of view to make their organizations more profitable, sustainable, equitable and successful. They are changing their industries for the better.
Join us in celebrating these changemakers, risk-takers, leaders and all-around exceptional women working in B2B right now.
We are honoured to know and to work with these women, and we hope that through this initiative, you can get to know them too and celebrate their success.