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B2B Marketing Blog

Written by Lisa Shepherd
on January 26, 2021

Bee Vectoring Technologies (BVT) is doing something no one has done before: harnessing nature's hardest workers to deliver biological and environmentally-friendly crop protection products directly to farmers’ fields. 

BVT case study article

This publicly-traded company had a strong story to tell the investment community: their unique natural precision agriculture system dramatically helps the agriculture industry become more sustainable. BVT is pursuing a large opportunity in the $240B crop protection and fertilizer market. However, the company’s message was bogged down by hard-to-understand technical descriptions, and they lacked the internal resources to consistently get their story out to the market.

On October 1, 2019, BVT’s stock was trading at $0.21 in the TSX Venture Exchange (TSXV:BEE), despite having just receive a major federal regulatory win with EPA registration. That's when Mezzanine B2B Growth Agents was engaged to help tell BVT’s story, and bring structure and systems to the corporate communications function. 

 

The results are clear:

Within six months, the stock price had doubled, and awareness and understanding of BVT's unique offering has grown exponentially.

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Let's take a look into some of BVT communications initiatives we lead.

Build a story that has global impact and value

Updated key messages to tell a clear, compelling story:

 

From technical (What they had)

BVT has developed and owns patent-pending bee vectoring technology that is designed to harmlessly utilize bumblebees and honeybees as natural delivery mechanisms for a variety of powdered mixtures comprised of organic compounds that inhibit or control common crop diseases, while at the same time enhancing crop vigor and productivity…

 

To compelling (What we did)

BVT, an agriculture technology company, is a market disruptor with a significant global market opportunity in the $240 billion crop protection and fertilizer market. BVT has pioneered a natural precision agriculture system that replaces chemical pesticides and wasteful plant protection product spray applications by delivering biological pesticide alternatives to crops using commercially grown bees…

 

Support the story with clear messaging and imagery

Raised the bar on investor webinars and webcasts with a new investor presentation redeveloped with new positioning and messaging, and redesigned to reflect the company’s innovative, modern and sustainable brand.

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Amplify the story through multiple channels to raise awareness and engagement

  • Press Release Strategy
  • Social Media Engagement
  • Thought Leadership Blogging
  • Investor Newsletter
  • Online Investor Community Engagement

Press Release Strategy

Communicated significant company news on a disciplined, frequent schedule.

  • 120% increase in press release announcements
  • 176% increase in website users
  • 197% increase in website pageviews

(Year over year impact, same period)

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Social Media

Ramped up sharing and engagement with increased meaningful content on BVT's social channels.

More than doubled engagement

  • 20% in likes
  • 23% in followers

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Blog

Introduced thought leadership blogs, published on the company website and on ag industry websites, to position the company’s potential value and opportunities in the agriculture industry.

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Newsletter

Introduced a regular e-newsletter to the investor subscriber base, increasing opt-in subscribers by 114%, giving them a more human and personal view into the company and keeping them up to date on corporate news.

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Online Investor Community

Executed podcasts, articles and advertising through Stockhouse, Canada’s largest online investment community.

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Read the full case study, here.

 

Does your company need help amplifying its story? Discover what we can do for your business, get in touch to learn more.

 

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