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B2B Marketing Blog

Lisa Shepherd

Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.
19 Aug 2020

How To Achieve Alignment Between B2B Sales And Marketing

There are companies with great sales teams. And there are companies with great marketing functions. But it's a rare company that has great sales, and great marketing, AND grea...

12 Aug 2020

5 Questions To Dramatically Accelerate Your Revenue Generation

Coming out of the pandemic, B2B leaders are looking to accelerate their revenue pipelines - from lead generation, to converting opportunities from one stage of the buying proc...

16 Jul 2020

We're Now Mezzanine B2B Growth Agents

Business-to-business (B2B) companies have entered a new era of revenue growth. The days of product leadership being enough to sustain sales increases are gone, and the role of...

09 Jun 2020

Can Lead Generation Double The Value Of Your Company? Yes. Here's How.

For many business owners, the goal of building a great business is to sell it. This isn’t true of everyone, but it’s often on the radar for business founders. Those nearing re...

02 Jun 2020

Double Your B2B Lead Generation From Every Blog Post

When it comes to  business-to-business lead generation, blogs are a powerhouse. They help B2B companies demonstrate their expertise, bolster their reputation, raise awareness ...

19 May 2020

3 Ways To Find The Right Pricing Strategy For Your B2B Product

Pricing strategy is a tricky issue. Price too high and you won't gain traction in a market. Price too low and you won't make enough profit to fund growth. What’s the right app...

05 May 2020

Help Your B2B Company Excel At Lead Generation

The process that B2B buyers go through to find new products, services and vendors  has transformed over the last decade. And that means B2B companies are adapting how they sel...

17 Apr 2020

6 Ways B2B Companies Are Adjusting Their Marketing & Lead Generation

The world has changed, and you're thinking about how to change your marketing and lead generation plans to ensure success in the months ahead.Over the last few weeks, the team...

26 Mar 2020

How To Handle Marketing In A Crisis - Advice From B2B Marketing Experts

If you’re responsible for sales or marketing in a business-to-business (B2B) company, chances are you're thinking about how to handle things through the COVID-19 crisis. Your ...

08 Mar 2020

A Tribute To The Brilliant And Passionate Women in B2B

When you look at the leadership ranks of business-to-business companies, you don't see many women. While there have been growing cries for more women at the leadership and boa...