It’s that time of year where we reflect on the accomplishments from the past year and look forward to the new challenges ahead. In the spirit of reflection, we thought we’d share the 5 most read posts written by Mezzanine Growth in 2021.

11 Essential Tactics To Effectively Market A Manufacturing Company To Distributors

Our most-read post in 2021 was 11 Essential Tactics To Effectively Market A Manufacturing Company To Distributors. This short guide offers insights any manufacturing company can use to better market to the people and organizations who actively promote and sell your products - your distributors.

The Best B2B Marketing Advice I’ve Ever Gotten

Next was a post from October where we asked fellow B2B marketers about The Best B2B Marketing Advice They've Ever Gotten. Their answers all hinted that the best B2B marketing focuses on people, not the products or services being offered.

The Future Of B2B Digital: How Sales And Marketing Will Change Post-Pandemic

In June, we posted about The Future Of B2B Digital: How Sales And Marketing Will Change Post-Pandemic. Although hard to accept for many B2B businesses in early 2020, switching to more digital tactics and strategies has made it easier for customers to find information and order products and services – and it’s made it faster and simpler for salespeople to sell too.

10 Tips For An Unforgettable Virtual Event

A lot has changed since our next popular post was shared. When we wrote 10 Tips For An Unforgettable Virtual Event, in January, we couldn’t have predicted that we would still be using many of these tips almost another year later, but it looks like for the foreseeable future, we will be. 

Happening Now: B2Bs Are Actively Shifting From Selling Products To Selling Services...

Last, but not least on our most-read blog posts of 2021 list, was Happening Now: B2Bs Are Actively Shifting From Selling Products To Selling Services. This article was about the “Strategy Big 3.” To stay competitive and relevant, B2B companies, including manufacturers, need to adopt these strategies or risk being left behind.

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