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B2B Marketing Blog

09 Sep 2021
B2B sales digital sales, | 6 min read

Is Your Manufacturing Company Ready For 80% Of Your Sales To Be Digital?

Business-to-business (B2B) selling is hard. It has always been hard. Selling is particularly hard for manufacturers. It won’t be getting any easier. The pandemic has made sell...

23 Jun 2021

The Future Of B2B Digital: How Sales And Marketing Will Change Post-Pandemic

In March 2020, businesses around the world were thrown head-first into the digital realm. What followed was a reactive scramble, especially for business-to-business (B2B) comp...

01 Jun 2021

Does Your B2B Need A Data Cockpit? 5 Takeaways From McKinsey’s Latest Article On Improving B2B Sales Performance

McKinsey recently published a new Sales & Marketing Insights article called Commercial performance cockpit: A new era for data-driven steering.  It’s about how business-to...

11 Mar 2021
B2B sales Women in B2B | 3 min read

Could Hiring More Women Into B2B Sales Positions Improve Your Business?

Did you know that women make up just over half of the U.S. workforce? Did you also know, they hold less than one-third of B2B sales positions?  

22 Oct 2020

How To Re-Balance Sales And Marketing To Accelerate Growth

Imagine it's 2014 and you're the VP of Sales & Marketing for a company that sells technical and complex products to other businesses. You've walked through the sales area ...

19 Aug 2020

How To Achieve Alignment Between B2B Sales And Marketing

There are companies with great sales teams. And there are companies with great marketing functions. But it's a rare company that has great sales, and great marketing, AND grea...

12 Aug 2020

5 Questions To Dramatically Accelerate Your Revenue Generation

Coming out of the pandemic, B2B leaders are looking to accelerate their revenue pipelines - from lead generation, to converting opportunities from one stage of the buying proc...

21 Jan 2020

Our Top 10 Business-to-Business Sales & Marketing Articles of 2019

Business-to-business professionals do a lot of research online about how to increase sales through marketing. New trends and tools arise each year, and some topics (like strat...

24 Sep 2019

3 Lead Generation Essentials For Manufacturers

Manufacturing companies aren’t generally known for being lead generation powerhouses. More often than not, they focus on product development - coming up with innovative produc...

09 May 2019
B2B sales crm | 7 min read

4 Tips to Help You Purchase CRM Software That Will Actually Work For Your Business

Customer Relationship Management software (CRM) is one of the most important purchases that can assist your sales process or hinder it, causing lost opportunities and lost rev...