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B2B Marketing Blog

03 Mar 2022
B2B Sales Women in B2B | 2 min read

Why B2B Companies Need More Women In Sales

Women make up over half of the U.S. workforce. But women hold less than one-third of business-to-business (B2B) sales positions. Why is that the case?   

09 Dec 2021
B2B Marketing B2B Sales | 3 min read

Our Top 5 B2B Sales & Marketing Blog Posts Of 2021

It’s that time of year where we reflect on the accomplishments from the past year and look forward to the new challenges ahead. In the spirit of reflection, we thought we’d sh...

09 Sep 2021
B2B Sales | 6 min read

Is Your Manufacturing Company Ready For 80% Of Your Sales To Be Digital?

Business-to-business (B2B) selling is hard. It has always been hard. Selling is particularly hard for manufacturers. It won’t be getting any easier. The pandemic has made sell...

23 Jun 2021

The Future Of B2B Is Digital: How Sales And Marketing Will Change Post-Pandemic

In March 2020, businesses around the world were thrown head-first into the digital realm. What followed was a reactive scramble, especially for business-to-business (B2B) comp...

01 Jun 2021

Does Your B2B Need A Data Cockpit? 5 Takeaways From McKinsey’s Latest Article On Improving B2B Sales Performance

McKinsey recently published a new Sales & Marketing Insights article called Commercial performance cockpit: A new era for data-driven steering.  It’s about how business-to...

22 Oct 2020

How To Re-Balance Sales And Marketing To Accelerate Growth

Imagine it's 2014 and you're the VP of Sales & Marketing for a company that sells technical and complex products to other businesses. You've walked through the sales area ...

19 Aug 2020

How To Achieve Alignment Between B2B Sales And Marketing

There are companies with great sales teams. And there are companies with great marketing functions. But it's a rare company that has great sales, and great marketing, AND grea...

12 Aug 2020
Lead Generation B2B Sales | 4 min read

5 Questions To Dramatically Accelerate Your Revenue Generation

Coming out of the pandemic, B2B leaders are looking to accelerate their revenue pipelines - from lead generation, to converting opportunities from one stage of the buying proc...

25 Feb 2020

How Many Times Should You 'Touch' Your Prospect, Without Harassing Them?

Everybody is dealing with information overload these days. The average person in North America gets 5,000 - 30,000 brand messages a day - from billboards to radio to emails to...

21 Jan 2020

Our Top 10 Business-to-Business Sales & Marketing Articles of 2019

Business-to-business professionals do a lot of research online about how to increase sales through marketing. New trends and tools arise each year, and some topics (like strat...