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B2B Marketing Blog

22 Oct 2020

How To Re-Balance Sales And Marketing To Accelerate Growth

Imagine it's 2014 and you're the VP of Sales & Marketing for a company that sells technical and complex products to other businesses. You've walked through the sales area of y...

19 Aug 2020

How To Achieve Alignment Between B2B Sales And Marketing

There are companies with great sales teams. And there are companies with great marketing functions. But it's a rare company that has great sales, and great marketing, AND grea...

12 Aug 2020

5 Questions To Dramatically Accelerate Your Revenue Generation

Coming out of the pandemic, B2B leaders are looking to accelerate their revenue pipelines - from lead generation, to converting opportunities from one stage of the buying proc...

21 Jan 2020

Our Top 10 Business-to-Business Sales & Marketing Articles of 2019

Business-to-business professionals do a lot of research online about how to increase sales through marketing. New trends and tools arise each year, and some topics (like strat...

24 Sep 2019

3 Lead Generation Essentials For Manufacturers

Manufacturing companies aren’t generally known for being lead generation powerhouses. More often than not, they focus on product development - coming up with innovative produc...

09 May 2019
B2B sales crm | 6 min read

4 Tips to Help You Purchase CRM Software That Will Actually Work For Your Business

Customer Relationship Management software (CRM) is one of the most important purchases that can assist your sales process or hinder it, causing lost opportunities and lost rev...

07 May 2019
Email Marketing B2B sales | 7 min read

How To Know When To Send A Sales Email And When To Send A Marketing Email

Anyone in sales has had the experience where you need to reach out and check in, but you have nothing to say other than, “Are you ready to buy yet?”  And what you really mean ...

11 Jan 2019

Our Top 10 Business-to-Business Sales & Marketing Articles of 2018

From managing distributors to choosing the right marketing tools, business-to-business (B2B) companies did lots of researching in 2018 about how to accelerate sales and growth...

23 Apr 2018

5 Best Practices For Achieving Sales And Marketing Alignment

Customers have decided what sales and marketing do now. Prospective customers have gone rogue, and they’re doing the lion’s share of their research before they even want to ta...

10 Oct 2017

3 Tips To Improve Your Pitch Deck

The pitch deck is more than just a gorgeous design.   It is in PowerPoint format (usually) and one of the many assets that Sales needs to introduce customers to your company, ...