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Last week The Mezzanine Group released its annual report on trends in business to business...
Posts about Marketing Strategy and Planning (23):
1 min read.
Making the Four Ps More Practical
There are four famous Ps in marketing strategy: product, price, place and promotion.
2 min read.
Building a B2B Marketing Program is like Building a House - You need a Strong Foundation
Most of us can appreciate the need to buy a home with a good foundation –you’ll often hear people...
2 min read.
How to Run a B2B Division in a B2C Company
Are you the swan in a family of ducks, and trying to prove you aren’t ugly? That's the challenge...
One of the most prevalent hurdles I see for B2B companies is that they don’t know which marketing...
There’s something about being busy that gives great comfort. You can operate head-down, blissfully...
Several years ago I consulted for one of the Canadian telecommunications companies. I worked with...
One of the key success factors for B2B marketing is thought leadership. A company that demonstrates...
In B2B marketing we often plan based on a company’s calendar or fiscal year, giving them a 12-month...
There’s an analogy from the world of ships and airplanes that I find useful for B2B companies who...