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2 min read.
The Dangers of Customer Satisfaction Assessment
Measuring customer satisfaction is a delicate affair for B2B companies. I recently wrote about...
Posts about Marketing Tactics (14):
2 min read.
Ten Ways To Become a Thought Leader
There’s a big difference between consumer marketing (the stuff we see every day from Coke, Disney,...
It’s a theme we’re hearing more and more these days – companies are ignoring their customers. And I...
Have you received a retail store receipt with a link to a "Customer Satisfaction Survey" lately? I...
Recently we’ve been doing a customer insights project where we are speaking with potential...
The CRTC has officially published its final set of regulations under Canada’s Anti-Spam Law (CASL)...
Most B2B companies sell a product or service and then deliver it. The customer makes a decision to...
1 min read.
B2B Marketing Tactics That Deliver Strong ROI
There is no better feeling as a marketing director than hearing clients express how thrilled they...
There is so much debate on CRM systems (customer relationship management) in B2B—which one to...
For many B2B companies referrals are a key driver of new business. A referral is when an existing...