B2B Marketing Blog

Written by Lisa Shepherd
on June 12, 2017

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When was the last time you Googled for the services/products you offer? Go ahead and try it now.  If your company does not show up in the search results, you need to get to work on your Search Engine Optimization (SEO).

Online marketing is one of the most successful tools used to maintain brand awareness and drive sales.  However, it’s not just about having a marketing plan that includes website and social media presence.  It’s about showing up at the top of search engines and ahead of your competition.  70-80% of users ignore the paid ads, focusing on the organic results.   SEO will help you drive traffic to your website through organic, editorial and natural search results on search engines.  There is a starter guide created by Google you can check out by clicking here. It provides a step by step guide on how to set up your website by improving your site structure, optimizing content, dealing with crawlers, and enhancing mobile presence. It’s a great place for you to start. 

SEO is extremely important for the survival of your business.  It will require you to invest your time, but it will provide a major return.

Why you should invest in SEO

A cost effective way to advertise your brand: PPC advertisements, social media marketing and purchasing email leads all generate high traffic for your brand, but they can become expensive. SEO is a cost-effective way to maintain an online presence. Companies can advertise their brand without having to break the bank through simple solutions like a keyword and content marketing strategy.

Search Engines are a trusted ally of consumers: 93% of online experiences begin with a search engine so we know your potential customers typically spend a lot of their time researching reviews about products before making their decision. Your company will need a strong presence in SEO to educate potential consumers and drive brand awareness of your products.

Your competition may be ahead of you: You will need to maintain a strong presence online to get and stay ahead of your competition. Enforce a golden rule that you need to be on the first page on search lists. If you search for your product/services online and they are below your competition, it’s because they are ranked higher for SEO. Learn to better compete by optimizing your website with the right keywords and tags. This will keep you at the top of the list!
Awareness to your Company and Brand: Consumers become aware of your services/products mostly through your website. But how they get there is just as important. You need to make sure you drive as much traffic to your website as possible by constantly looking for ways to improve on SEO. Also, ensure you are tracking your efforts through analytics so that you can gauge effectiveness of your techniques and refine as needed. 

In Closing

SEO is critical when it comes to brand awareness and longevity of your business. To maintain a strong presence in the online world, your keywords in SEO are the representation of your company. They will drive in traffic, maintain a positive impression and help keep you ahead of your competition. To achieve this, your SEO must always be updated, maintained and always a part of your marketing plan. Social Media, PPC and Purchased Email Leads can only take you so far; the rest will be determined by how strong your SEO is.  If this is too much to take on, give us a quick call.  We would love to walk you through our proven processes and how we have helped many B2B companies succeed through search engine optimization. We look forward to hearing from you! 


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