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B2B Marketing Blog

06 Apr 2021

How To Integrate PR Into Your B2B Marketing Programs

Is public relations (PR) a part of your strategic marketing plan? In this video Lisa Shepherd, President of Mezzanine Growth, talks to Bonnie Elgie, Owner / Principal at Bonni...

22 Feb 2021

We Did it Again! Mezzanine Growth Named Top Canadian B2B Business Leader

Mezzanine Growth is thrilled to share that it has again been named a top business-to-business (B2B) leader in Canada for the second consecutive year by Clutch, a data-driven B...

08 Oct 2020

Time To Refresh Your Brand? The Complete Guide To B2B Branding

When we think of strong brands, the companies that come to mind are often consumer brands – like Apple, Coca-Cola, Google and Disney.  Branding hasn't been a topic that matter...

01 Oct 2020

How Long Does It Take To Get Lead Generation Results In B2B?

One of the most common questions we hear from B2B companies is about timelines.  “How long does it take for lead generation to produce results?”  “When will we see sales from ...

10 Dec 2019

6 Ways Strategic Marketing Impacts The Growth Of Manufacturing And Services Companies

Marketing is a function whose time has come in the business-to-business world.  For most of its history, business-to-business (B2B) companies like manufacturers focused on sal...

05 Oct 2018

The Essential Guide To Marketing A Manufacturing Company

Manufacturing companies didn't need to worry about marketing a decade ago. They produced the best possible products and hired good salespeople to sell them. And that was about...

20 Nov 2017

5 Practical Tips To Find Your Competitive Advantage

Most companies have a sense of where they lie in the market and what makes them different. But, companies frequently change strategy and there could be an opportunity to move ...

17 Jul 2017

Strategies to Engage Sales with Inbound Marketing

You have a great marketing strategy and feel good about it.  Marketers often join sales meetings and share their action plans, full of passion and excitement for the plan.  So...

26 Jun 2017

How did we do? A review of our 2017 B2B Marketing Trends Predictions

Every year in our blog we predict the B2B marketing trends that we will experience the following year.  Now that we are half way through 2017 we wanted to review the trends we...

19 Jun 2017

Social Media: How to Evolve it Over Time

Social media platforms are evolving at a rapid rate and as a result, the social media marketer must also evolve to keep up. Even more pressing is the fact that these social me...