Marketing is a function whose time has come in the business-to-business world.  For most of its history, business-to-business (B2B) companies like manufacturers focused on sal...

When we think of strong brands, the companies that come to mind are often consumer brands – like Apple, Coca-Cola, Google and Disney.  Branding hasn't been a topic that matter...

Manufacturing companies didn't need to worry about marketing a decade ago. They produced the best possible products and hired good salespeople to sell them. And that was about...

Most companies have a sense of where they lie in the market and what makes them different. But, companies frequently change strategy and there could be an opportunity to move ...

You have a great marketing strategy and feel good about it.  Marketers often join sales meetings and share their action plans, full of passion and excitement for the plan.  So...

One of the most common questions we hear from B2B companies is about timelines.  “How long does it take for marketing to produce results?”  “When will we see sales from our ma...

Every year in our blog we predict the B2B marketing trends that we will experience the following year.  Now that we are half way through 2017 we wanted to review the trends we...

Social media platforms are evolving at a rapid rate and as a result, the social media marketer must also evolve to keep up. Even more pressing is the fact that these social me...

When was the last time you Googled for the services/products you offer? Go ahead and try it now.  If your company does not show up in the search results, you need to get to wo...

CASL, Canada’s Anti-Spam Legislation or Bill C28, has been in effect since July 1st, 2014 and all company commercial email communication and consent databases are expected to ...