blog_banner

B2B Marketing Blog

Written by Lisa Shepherd
on November 19, 2020

Many marketing teams think they are doing demand generation, when in fact they are focused only on lead generation.

In the following video, Mezzanine's President, Lisa Shepherd, explains the difference between demand generation and lead generation, examines why there is confusion between the two, and discusses why you need both to successfully generate revenue for your B2B company.

Watch the video below: 

 

Are you ready to take the next step? Consider specific lead generation activities, or add marketing automation and CRM technology. 

 

New call-to-action

 

 

Find Mezzanine on social: 

 

 Mezzanine on Twitter Mezzanine on Facebook Mezzanine on LinkedIn

You may also like:

How Long Does It Take To Get Lead Generation Results In B2B?

One of the most common questions we hear from B2B companies is about timelines.  “How long does it take for lead generat...

We're Now Mezzanine B2B Growth Agents

Business-to-business (B2B) companies have entered a new era of revenue growth. The days of product leadership being enou...

Can Lead Generation Double The Value Of Your Company? Yes. Here's How.

For many business owners, the goal of building a great business is to sell it. This isn’t true of everyone, but it’s oft...