blog_banner

B2B Marketing Blog

Written by Lisa Shepherd
on November 19, 2020

Many marketing teams think they are doing demand generation, when in fact they are focused only on lead generation.

In the following video, Mezzanine's President, Lisa Shepherd, explains the difference between demand generation and lead generation, examines why there is confusion between the two, and discusses why you need both to successfully generate revenue for your B2B company.

Watch the video below: 

 

Are you ready to take the next step? Consider specific lead generation activities, or add marketing automation and CRM technology. 

 

New call-to-action

You may also like:

Setting Up For B2B Lead Generation Success: 7 Mistakes To Avoid

Want to know how to power up your lead generation engine by using marketing to fill up your pipeline? Our latest whitepa...

Taking Care Of Business By Outsourcing Lead Generation

The future awaits for your business-to-business (B2B) company. Is it time to grow your toolbox and take advantage of the...

How Long Does It Take To Get Lead Generation Results In B2B?

One of the most common questions we hear from B2B companies is about timelines.  “How long does it take for lead generat...