Demand Generation And Lead Generation: What's The Difference?

Many marketing teams think they are doing demand generation, when in fact they are focused only on lead generation.

In the following video, Mezzanine's President, Lisa Shepherd, explains the difference between demand generation and lead generation, examines why there is confusion between the two, and discusses why you need both to successfully generate revenue for your B2B company.

Watch the video below: 

Are you ready to take the next step? Consider specific lead generation activities, or add marketing automation and CRM technology.