Many marketing teams think they are doing demand generation, when in fact they are focused only on lead generation. In the following video, Mezzanine's President, Lisa Shepher...

One of the most common questions we hear from B2B companies is about timelines.  “How long does it take for lead generation to produce results?”  “When will we see sales from ...

Business-to-business (B2B) companies have entered a new era of revenue growth. The days of product leadership being enough to sustain sales increases are gone, and the role of...

For many business owners, the goal of building a great business is to sell it. This isn’t true of everyone, but it’s often on the radar for business founders. Those nearing re...

When it comes to  business-to-business lead generation, blogs are a powerhouse. They help B2B companies demonstrate their expertise, bolster their reputation, raise awareness ...

Marketing is a function whose time has come in the business-to-business world.  For most of its history, business-to-business (B2B) companies like manufacturers focused on sal...

One of the challenges that business-to-business companies face as they grow is to figure out which of their business functions are core and which are ancillary and can therefo...

One of the questions that executives often ask is "How much should we spend on lead generation?" Chances are, if you own or lead a company that sells products and services to ...

In a hectic and dynamic economy, growing your business can be an onerous and time-consuming process. Having the right expertise in your corner may be the key to unlocking succ...

Lead generation and brand awareness are the top marketing priorities for business-to-business (B2B) companies. The question is, which one is more important? In this post we'll...