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If you ask 100 CEOs what their most valuable asset is, I wonder how many will say ‘customers’. It’s...
1 min read.
Monthly Newsletter Recap
Yesterday we sent out our April newsletter. For anyone who missed it, it included an invitation to...
2 min read.
Consumer Reviews vs Traditional Marketing
The Internet has made consumer reviews so widely available that it’s changing the impact of...
"Watch Nestlé self-implode and abuse their fans on their own Facebook page," -@StyleIT, Comment...
1 min read.
Why Outsource Your Marketing?
As many of you have seen, Mezzanine launched a new outsourced marketing service recently. I thought...
1 min read.
The Google App Marketplace - New Business Tools
Google launched its app marketplace last week -- an online store where you can buy installable apps...
1 min read.
Warren Buffett on Business
In his recently-posted annual letter, Warren Buffett provided his take on the best way to run a...
1 min read.
Price Sensitivity Research
Price sensitivity research is an extremely important tool in your business arsenal. Especially in...
1 min read.
Corporate Culture, Community and Authenticity
Roger Martin, Dean of the Rotman School of Management at the U of T, wrote about the growing...
1 min read.
Social Media for Market Research
In a previous post I discussed using social media to collect feedback from customers and channel...