Pricing strategy is a tricky issue. Price too high and you won't gain traction in a market. Price too low and you won't make enough profit to fund growth. What’s the right app...

Have you received a retail store receipt with a link to a “Customer Satisfaction Survey” lately? I'm sure you have - they are now an ubiquitous part of the retail check-out ex...

Did you know that the global success rate of new product launches is 4%? A whopping 96% of new product launches fail, often immediately. How can companies avoid product launch...

The promise of driving sales by analyzing customer data seldom holds true for small and mid-sized B2Bs There’s a lot of talk about using 'big data' to drive sales. According t...

As B2B marketers, sometimes it feels like we’re little fish swimming in a sea of big, flashy B2C campaigns. Here are some tips for when you find it difficult to track down dat...

With online analytics transforming research and competitive intelligence, companies feel pressured to ride the growing trend to ensure they are not falling behind. So does qua...

Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created iconic garments for women that were simple and elegant without the indulgen...

The growth of online analytic tools like Google Analytics has drastically changed how executives think about market research. With the ability to access more data than conceiv...

If we take the latest business headlines and journals as paradigmatic of current trends, it’s now commonplace to concede that this is the era of data. Big data. The data sets ...

According to an annual survey conducted by Reader’s Digest Canada, the following are the “Most Trusted Brands in 2012.” Brands on this list are winners of their respective pro...