Marketing Strategy and Planning, Market Research, Competitive Intelligence 2 min read. 3 Ways To Find The Right Pricing Strategy For Your B2B Product Lisa Shepherd May 19, 2020 9:50:00 AM Pricing strategy is a tricky issue. Price too high and you won't gain traction in a market. Price... Read more
Market Research 3 min read. How Can B2B Companies Measure Customer Satisfaction? Mezzanine Growth Jun 5, 2015 10:30:00 AM Have you received a retail store receipt with a link to a “Customer Satisfaction Survey” lately?... Read more
Marketing Strategy and Planning, Market Research 2 min read. Make one budget change to avoid product launch failure Mezzanine Growth Mar 30, 2015 12:44:00 PM Did you know that the global success rate of new product launches is 4%? A whopping 96% of new... Read more
Outsourced Marketing, Market Research, Marketing ROI 2 min read. Driving Sales By Analyzing Customer Data - Is It Worth It? Lisa Shepherd Mar 13, 2015 10:40:00 AM The promise of driving sales by analyzing customer data seldom holds true for small and mid-sized... Read more
Outsourced Marketing, Marketing Tactics, Market Research 2 min read. The Search for B2B Benchmarks Lisa Shepherd Mar 11, 2014 11:55:55 AM As B2B marketers, sometimes it feels like we’re little fish swimming in a sea of big, flashy B2C... Read more
Marketing Tactics, Market Research, Competitive Intelligence 1 min read. Is qualitative research still applicable? Mezzanine Growth Feb 27, 2014 3:18:51 AM With online analytics transforming research and competitive intelligence, companies feel pressured... Read more
Social Media, SEO, Marketing Consulting, Marketing Strategy and Planning, Market Research, Competitive Intelligence, Market Assessment 2 min read. Is It Possible to Overdress B2B Marketing With Social Media? Lisa Shepherd May 8, 2013 10:15:42 AM Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created... Read more
Market Research, Market Assessment 1 min read. Does Qualitative Research Matter Anymore? Lisa Shepherd Mar 12, 2013 7:22:13 AM The growth of online analytic tools like Google Analytics has drastically changed how executives... Read more
Market Research 1 min read. Relax, it's just data: Marketing in the Era of Big Data Mezzanine Growth Feb 4, 2013 5:44:45 AM If we take the latest business headlines and journals as paradigmatic of current trends, it’s now... Read more
Market Research, B2B Buyer Behaviour, B2B Marketing 1 min read. The Most “Trusted” Brands in 2012 Mezzanine Growth Dec 19, 2012 4:45:55 AM According to an annual survey conducted by Reader’s Digest Canada, the following are the “Most... Read more