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Pricing strategy is a tricky issue. Price too high and you won't gain traction in a market. Price...
Posts about Market Research:
Have you received a retail store receipt with a link to a “Customer Satisfaction Survey” lately?...
Did you know that the global success rate of new product launches is 4%? A whopping 96% of new...
The promise of driving sales by analyzing customer data seldom holds true for small and mid-sized...
As B2B marketers, sometimes it feels like we’re little fish swimming in a sea of big, flashy B2C...
1 min read.
Is qualitative research still applicable?
With online analytics transforming research and competitive intelligence, companies feel pressured...
Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created...
The growth of online analytic tools like Google Analytics has drastically changed how executives...
If we take the latest business headlines and journals as paradigmatic of current trends, it’s now...
1 min read.
The Most “Trusted” Brands in 2012
According to an annual survey conducted by Reader’s Digest Canada, the following are the “Most...