We’ve said it before, and we’ll say it again, Canadian manufacturers can no longer afford to ignore social media. 

Mezzanine's President, Lisa Shepherd, talks to Andrew Jenkins, Principal at Volterra, about the importance of B2B companies taking a multi-pronged approach to social media vis...

When lead generation is running well, everyone is happy - the sales team, company management and marketing leadership leave the lead generation team alone and probably don't e...

With over 645 million users to-date, LinkedIn is the world’s largest professional networking site. B2B buyers turn to it to view company and stakeholder profiles, form connect...

Five years ago, when working with our B2B clients, we would focus on building their social presence on LinkedIn and Twitter. Facebook and Instagram were seen primarily as cons...

Everyone has heard of videos going viral, and every marketer wants to be the mind behind content that goes viral. But the reality of successful content marketing - especially ...

Only 32% of B2B marketers used paid ads on social media as part of their marketing strategy in 20171. That means that many B2B marketers missed an opportunity to grow their br...

As a business-to-business marketer, you deal in the rough-and-tumble world of B2B.  You don’t shy away from technical and complex industries. You thrive on the grittiness in B...

 For most business-to-business (B2B) companies, generating leads is the top priority for marketing. And if you invest in developing content as part of your marketing plan, you...

Google, Google, Google. Every online marketer has a portion of their life dedicated to obsessing over Google and everything that comes with it. What will the new changes in th...