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B2B Marketing Blog

12 Oct 2021

3 Myths That Keep Canadian Manufacturers From Using Social Media

We’ve said it before, and we’ll say it again, Canadian manufacturers can no longer afford to ignore social media. 

18 Feb 2021
Social Media | 1 min read

Should My B2B Company Be On Facebook?

Mezzanine's President, Lisa Shepherd, talks to Andrew Jenkins, Principal at Volterra, about the importance of B2B companies taking a multi-pronged approach to social media vis...

11 Feb 2020

How To Prevent 3 Common Lead Generation Mistakes That B2B Marketers Make

When lead generation is running well, everyone is happy - the sales team, company management and marketing leadership leave the lead generation team alone and probably don't e...

20 Aug 2019
Social Media | 5 min read

Are LinkedIn Ads Worth It For B2B Lead Generation?

With over 645 million users to-date, LinkedIn is the world’s largest professional networking site. B2B buyers turn to it to view company and stakeholder profiles, form connect...

16 Jul 2019

4 Reasons Why B2B Businesses Shouldn’t Ignore Instagram

Five years ago, when working with our B2B clients, we would focus on building their social presence on LinkedIn and Twitter. Facebook and Instagram were seen primarily as cons...

21 May 2019
Social Media | 4 min read

How To Go Viral With B2B Social Media

Everyone has heard of videos going viral, and every marketer wants to be the mind behind content that goes viral. But the reality of successful content marketing - especially ...

04 Sep 2018
Social Media | 10 min read

3 Reasons that B2B Companies Should Invest in Paid Social Now

Only 32% of B2B marketers used paid ads on social media as part of their marketing strategy in 20171. That means that many B2B marketers missed an opportunity to grow their br...

23 Jul 2018

Can You Use F Bombs in Your Marketing?

As a business-to-business marketer, you deal in the rough-and-tumble world of B2B.  You don’t shy away from technical and complex industries. You thrive on the grittiness in B...

10 Jul 2018
Social Media | 6 min read

LinkedIn or Facebook Ads: Which Is Best?

or most business-to-business (B2B) companies, generating leads is the top priority for marketing. And if you invest in developing content as part of your marketing plan, you w...

05 Sep 2017

Is Google+ worth it for business to business?

Google, Google, Google. Every online marketer has a portion of their life dedicated to obsessing over Google and everything that comes with it. What will the new changes in th...