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B2B Marketing Blog

12 Oct 2021

3 Myths That Keep Canadian Manufacturers From Using Social Media

We’ve said it before, and we’ll say it again, Canadian manufacturers can no longer afford to ignore social media. 

18 Feb 2021

Should My B2B Company Be On Facebook?

Mezzanine's President, Lisa Shepherd, talks to Andrew Jenkins, Principal at Volterra, about the importance of B2B companies taking a multi-pronged approach to social media vis...

11 Feb 2020

How To Prevent 3 Common Lead Generation Mistakes That B2B Marketers Make

When lead generation is running well, everyone is happy - the sales team, company management and marketing leadership leave the lead generation team alone and probably don't e...

05 Sep 2017

Is Google+ worth it for business to business?

Google, Google, Google. Every online marketer has a portion of their life dedicated to obsessing over Google and everything that comes with it. What will the new changes in th...

21 Aug 2017

Are LinkedIn Ads Worth The Money?

Social media has become a staple in everyday life. With a projected 2.95 billion users this year, social media is a vital platform and a captive audience for marketers.

14 Aug 2017

5 Reasons to Start with Digital Marketing

Let’s start by defining digital marketing. Digital marketing is marketing using digital tools, such as paid advertising, social media, video, email marketing and blogging. Con...

20 Mar 2017

4 Reasons Why You Need To Hire A Photographer

Thinking about refreshing your brand, website or updating your sales toolkit?   You need to choose between investing in stock photography or hiring a photographer to create or...

27 Feb 2017

The Importance of Foundational Activities

When we conduct your b2b marketing audit we look to establish a solid foundation for us to build out marketing activities.  We don’t want to push leads back to an outdated web...

06 Feb 2017

6 Tips to Boost Your Profile on LinkedIn

With over 467 million users worldwide, LinkedIn is considered the most professional and effective digital marketing vehicle for reaching clients B2B marketing. From building y...

31 Oct 2016

Your Social Media Calendar: What to Post and How Often

There are billions of people using social media each and everyday on various platforms. By 2018 a report by statista.com1 predicts that there will be around 2.67 social media ...