Mezzanine's President, Lisa Shepherd, talks to Andrew Jenkins, Principal at Volterra, about the importance of B2B companies taking a multi-pronged approach to social media vis...
How To Prevent 3 Common Lead Generation Mistakes That B2B Marketers Make
When lead generation is running well, everyone is happy - the sales team, company management and marketing leadership leave the lead generation team alone and probably don't e...
Although Canadian manufacturers have tended to have a lower adoption rate than other industries for social media, every manufacturer is starting to give some consideration to ...
Is Google+ worth it for business to business?
Google, Google, Google. Every online marketer has a portion of their life dedicated to obsessing over Google and everything that comes with it. What will the new changes in th...
Are LinkedIn Ads Worth The Money?
Social media has become a staple in everyday life. With a projected 2.95 billion users this year, social media is a vital platform and a captive audience for marketers.
5 Reasons to Start with Digital Marketing
Let’s start by defining digital marketing. Digital marketing is marketing using digital tools, such as paid advertising, social media, video, email marketing and blogging. Con...
Social Media: How to Evolve it Over Time
Social media platforms are evolving at a rapid rate and as a result, the social media marketer must also evolve to keep up. Even more pressing is the fact that these social me...
4 Reasons Why You Need to Hire a Photographer
Thinking about refreshing your brand, website or updating your sales toolkit? You need to choose between investing in stock photography or hiring a photographer to create or...
The Importance of Foundational Activities
When we conduct your b2b marketing audit we look to establish a solid foundation for us to build out marketing activities. We don’t want to push leads back to an outdated web...
6 Tips to Boost Your Profile on LinkedIn
With over 467 million users worldwide, LinkedIn is considered the most professional and effective digital marketing vehicle for reaching clients B2B marketing. From building y...