There comes a time when every business needs to think about how they define success. This is true no matter the industry and applies to all companies from manufacturing and co...

The buying and selling landscape is constantly changing. In recent years, a dramatic shift is evident across all sectors from office supplies to consulting services to cars. T...

You might be wondering why a marketing consultant or in-house marketer should track sales metrics. The reason that marketing consultants need to care about sales metrics is to...

You run a business – and it seems pretty successful. Your employees show up every day, you’re turning a profit, you handle very few customer complaints, and someone has planne...

Tracking your marketing efforts is the key to taking control, and when it comes to marketing metrics, the first thing that comes to mind is web traffic. In fact, 78% of B2B ma...

Technology and the internet are amazing tools for marketers.  Aside from allowing companies to reach more of their potential customers, they allow you to measure the success o...

At The Mezzanine Group, we focus on the science of marketing. We’ve talked about the “art” of marketing, which can be fun and creative, but it takes more than pretty pictures ...

I recently read a simple and to-the-point article about the three key metrics all small and mid-sized businesses should monitor called 3 Numbers All Entrepreneurs Should Know....