You might be wondering why a marketing consultant or in-house marketer should track sales metrics. The reason that marketing consultants need to care about sales metrics is to...

For fans of the Toronto Blue Jays, August 2015 was a month for the history books. And now they’ve won the series opener against the New York Yankees.

This is lesson number nine from Lisa Shepherd’s new book on B2B marketing, The Radical Sales Shift. The lesson reveals a secret of success for marketing companies and marketin...

This article originally appeared on B2B News Network. Cold calling - a thing of the past? One of the questions we were asked at our Marketing Speed Dating session came from th...

It’s that time of year again. You know, when you’re thinking about your marketing efforts of the past year, and wondering if some outside help is the best way to get your mark...

Before joining The Mezzanine Group as a Marketing Director, I was the Vice President of Marketing for a mid-sized financial services firm. In addition to various corporate dut...

Thinking of a career as a B2B marketer? Smart choice. While there aren't as many B2B marketers as there are consumer marketers, the profession is growing and is full of opport...

In marketing, success is now about adapting. Marketers of the past could get by using the same tools every year (direct mail, TV, trade shows) and merely tweaking the formula....

It’s Time to Let Your Prospects Educate Themselves Here, we’ll unveil a step-by-step guide which shows you how to use the Keyword Planner to create killer content...

The best way to entice 20- and 30-somethings to join your staff may come from your marketing department.