Every year, the Content Marketing Institute (CMI) conducts an annual marketing survey, looking at how all types of businesses, including manufacturers, are using content to ge...

Every year we interview up to 100 marketers for roles with Mezzanine - from account directors to marketing coordinators, web specialists to writers and graphic designers.

You might be wondering why a marketing consultant or in-house marketer should track sales metrics. The reason that marketing consultants need to care about sales metrics is to...

Leaders of business-to-business companies (businesses that sell to other companies rather than to individual consumers) often wonder if the cost of marketing is worth the rewa...

Did you know there's a dirty secret in the marketing industry? Don't worry - it isn't a looming scandal or imminent disaster. But it is something we need to solve. The dirty s...

Tracking your marketing efforts is the key to taking control, and when it comes to marketing metrics, the first thing that comes to mind is web traffic. In fact, 78% of B2B ma...

Are you among the 63% of B2B companies that say their top marketing challenge is generating leads?1 If so, it might be time to consider marketing automation. Marketing automat...

Trends, they come and they go. If you asked any digital marketer a couple years ago they would tell you that a Facebook business page is great for B2C but wasn’t worth it for ...

Technology and the internet are amazing tools for marketers. Aside from allowing companies to reach more of their potential customers, they allow you to measure the success of...

One of the biggest trends I’ve seen in B2B marketing over the last 5 years is the growing focus on how a company will get marketing ROI. Maybe it’s always been prevalent, but ...