B2B Marketing Blog

19 Jan 2021

4 Key Takeaways From CMI's Manufacturing Content Marketing 2020 Report

Every year, the Content Marketing Institute (CMI) conducts an annual marketing survey, looking at how all types of businesses, including manufacturers, are using content to ge...

17 Apr 2019
Marketing ROI | 3 min read

How Do You Calculate Marketing ROI?

Every year we interview up to 100 marketers for roles with Mezzanine - from account directors to marketing coordinators, web specialists to writers and graphic designers.

13 Mar 2019

The 8 Sales Metrics That Marketing Consultants Need To Track

You might be wondering why a marketing consultant or in-house marketer should track sales metrics. The reason that marketing consultants need to care about sales metrics is to...

30 Jan 2019

The Business Case For Marketing In A B2B Company

Leaders of business-to-business companies (businesses that sell to other companies rather than to individual consumers) often wonder if the cost of marketing is worth the rewa...

02 Oct 2018

Understanding The ROI Of B2B Marketing [Example Calculation]

Did you know there's a dirty secret in the marketing industry? Don't worry - it isn't a looming scandal or imminent disaster. But it is something we need to solve. The dirty s...

27 Dec 2017

7 Advanced Metrics You Should Be Tracking to Boost Revenues

Tracking your marketing efforts is the key to taking control, and when it comes to marketing metrics, the first thing that comes to mind is web traffic. In fact, 78% of B2B ma...

23 Oct 2017

3 Reasons Why Marketing Automation Is Worth the Investment

Are you among the 63% of B2B companies that say their top marketing challenge is generating leads?1 If so, it might be time to consider marketing automation. Marketing automat...

16 Oct 2017

Facebook is Back in Business to Business

Trends, they come and they go. If you asked any digital marketer a couple years ago they would tell you that a Facebook business page is great for B2C but wasn’t worth it for ...

16 Mar 2016

4 Metrics That Matter to Your Marketing ROI

Technology and the internet are amazing tools for marketers. Aside from allowing companies to reach more of their potential customers, they allow you to measure the success of...

21 Jan 2016
Marketing ROI | 3 min read

You’ll Never Get Marketing ROI if You Don’t Have This

One of the biggest trends I’ve seen in B2B marketing over the last 5 years is the growing focus on how a company will get marketing ROI. Maybe it’s always been prevalent, but ...