Marketing Strategy and Planning 2 min read. Why metrics and milestones Lisa Shepherd Feb 12, 2018 10:00:00 AM If you run any sort of business, someone at some point has broached the subject of measurement... Read more
Marketing Strategy and Planning 2 min read. Stop suffering from marketing anxiety Lisa Shepherd Feb 5, 2018 11:14:39 AM Marketing anxiety is the feeling of worry and fear that can overtake you during the planning phase... Read more
Marketing Strategy and Planning 3 min read. Lesson #4: It's all about the customer Lisa Shepherd Jan 29, 2018 10:00:00 AM READY, AIM FOCUS! What if I told you to stop trying to reach every potential customer with your... Read more
Marketing Strategy and Planning 2 min read. 5 Reasons To Add Video To Your B2B Marketing Now Lisa Shepherd Jan 22, 2018 10:00:00 AM W ould you believe that by 2022, 80% of internet traffic will be streaming video content? Videos... Read more
Marketing Strategy and Planning 3 min read. B2B Marketing Trends to Consider in 2018 Lisa Shepherd Jan 15, 2018 10:40:09 AM Each year we look forward to delivering our predictions for the marketing trends that we think... Read more
Marketing Strategy and Planning 3 min read. Lesson #3: Good marketing supports the strategy of the business Lisa Shepherd Jan 8, 2018 10:00:00 AM WHY You can’t have one without the other You can’t market strategically until you have your... Read more
Marketing Strategy and Planning 3 min read. Why Thought Leadership Beats Promotion Every Time Lisa Shepherd Jan 2, 2018 10:12:32 AM Some B2B leaders are shying away from thought leadership marketing because they see it as a form of... Read more
Marketing Strategy and Planning 3 min read. LESSON #2: Strategic Marketing Isn’t About Pictures and Colours Lisa Shepherd Dec 18, 2017 5:33:46 PM Getting to Know The 4 Functions of Strategic B2B Marketing When people think about marketing in... Read more
Marketing Strategy and Planning, Inbound Marketing 3 min read. Inbound Marketing: What You Need to Know Lisa Shepherd Dec 11, 2017 9:00:00 AM If you’ve read The Radical Sales Shift, then you already know that the way that business people... Read more
Marketing Strategy and Planning 3 min read. The Difference Between Business Strategy and Marketing Strategy Lisa Shepherd Nov 27, 2017 9:00:58 AM Your business strategy and marketing strategy are two different plans. Both are essential to the... Read more