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In business to business companies, there can be a fine line between sales and marketing. And in our...
B2B marketing is typically oriented towards driving lead generation, and white papers are a common...
We will soon be saying goodbye to our Marketing and Special Projects intern. A co-op business...
2 min read.
In Defense of the Much-maligned Newsletter
In B2B marketing, the e-newsletter is much debated and often maligned. Today I’m going to advocate...
MarketingProfs recently conducted its annual study among 1,092 B2B marketers. It showed that 90%...
2 min read.
How to Build the Right Website for Your B2B Firm
Business-to-business buying has changed dramatically in the last five years. It used to be that B2B...
2 min read.
Is Direct Mail Dead in B2B Marketing?
Every B2B company needs to use the most effective marketing tactics possible. In recent times,...
2 min read.
Infographics - Telling Stories with Data
If you’re feeling curious about how data can be more creatively presented, you could do worse than...
2 min read.
The B2B Marketing Skills Gap
I attended a session at the Burlington Economic Development Corporation last week. Peter Hall, the...
1 min read.
Finding Time to Blog in B2B Businesses
I have a client who recently came to me and announced he wanted to start blogging. He knows it’s an...