One of the challenges that business-to-business companies face as they grow is to figure out which of their business functions are core and which are ancillary and can therefo...

The process of evaluating marketing companies and choosing a marketing partner is filled with uncertainty. There are so many different kinds of marketing companies, with varyi...

One of the most common hires that business-to-business (B2B) companies are making now is a marketing manager. With changes in how buying decisions are made, B2B companies are ...

The changing purchasing landscape has many B2B firms scrambling to hire marketing managers, but it's best not to rush the decision.This is the first part in a three-part serie...

It’s the start of a new year and that’s a great time to focus on lead generation, raising awareness, and bolstering your company's reputation. All of those things add up to st...

A few days ago, I was chatting with the president of Kovac,* a $25 million Canadian manufacturing company, and I was surprised to hear of the difficulties he was having in hir...

 It’s hiring season. One role that’s on the radar for a lot of manufacturers (and other business-to-business companies) is a marketing manager. It isn't an easy position to fi...

 When you think of an advertising agency, what springs to mind? It’s most likely Mad Men and the swagger, sultry sexism, extravagant client perks and “the next big idea”.

Deciding whether to develop an in-house marketing team or to outsource marketing can be a tough decision, especially for business-to-business (B2B) companies with less than $2...

B2B  companies are struggling to make their sales teams more effective. One of the ways they can improve the performance of sales is through better marketing. The question tha...