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B2B Marketing Blog

11 May 2021
Content Marketing | 3 min read

All Hail The New King In Town - 6 Easy Content Promotion Tactics That Work For B2B Marketers

Is content still king? We think strategic content promotion is the new king in town.  Knowing what tactics will get you the most bang for your buck in the business-to-business...

03 Mar 2021

How Do You Integrate And Leverage A Podcast In B2B Marketing?

Thinking about starting a B2B podcast? In this video Lisa Shepherd, President of Mezzanine Growth, talks to Tracy Staniland, Director of Marketing at Chisel AI, about how to i...

19 Jan 2021

4 Key Takeaways From CMI's Manufacturing Content Marketing 2020 Report

Every year, the Content Marketing Institute (CMI) conducts an annual marketing survey, looking at how all types of businesses, including manufacturers, are using content to ge...

02 Jun 2020

Double Your B2B Lead Generation From Every Blog Post

When it comes to  business-to-business lead generation, blogs are a powerhouse. They help B2B companies demonstrate their expertise, bolster their reputation, raise awareness ...

28 Jan 2020
Content Marketing | 5 min read

7 Ways To Make A Bigger Splash With Your Marketing Content

The heart of good marketing in business-to-business (B2B) companies is content. Content comes in many flavors, from blogs to videos to case studies and more. It's also been ca...

17 Sep 2019

7 Steps to Creating a Blog That Generates Leads

You’ve tried everything. You’ve stared blankly at your computer screen, fingers poised over the keyboard to begin typing as soon as inspiration hits. You’ve paced around your ...

18 Jun 2019
Content Marketing | 7 min read

5 Ways Account Based Marketing Increases Sales For B2B Companies

Account-based marketing (ABM) is a strategy in which the marketing team treats target accounts as if they were an entire market. It’s often used by business-to-business (B2B) ...

04 Jun 2019
Content Marketing | 4 min read

Why Content Marketing Is a Sales Rep’s Best Friend

Every B2B company that wants to drive leads and close sales needs to do content marketing. Why? Content is what educates prospective buyers when they’re researching a type of ...

28 May 2019
Content Marketing | 4 min read

5 Tips To Improve Your Content Marketing Success

Content marketing is the use of marketing tactics such as blogs, whitepapers, eBooks, infographics, videos, webinars and more. The primary goal of content marketing is to educ...

04 Feb 2019
Content Marketing | 9 min read

How To Be A Great Subject Matter Expert

Have you been identified as a subject matter expert by your company’s marketing team? While there are few engineers, technicians, and other skilled professionals who walk arou...