B2B Marketing Blog

19 Jan 2021

4 Key Takeaways From CMI's Manufacturing Content Marketing 2020 Report

Every year, the Content Marketing Institute (CMI) conducts an annual marketing survey, looking at how all types of businesses, including manufacturers, are using content to ge...

02 Jun 2020

Double Your B2B Lead Generation From Every Blog Post

When it comes to  business-to-business lead generation, blogs are a powerhouse. They help B2B companies demonstrate their expertise, bolster their reputation, raise awareness ...

28 Jan 2020

7 Ways To Make A Bigger Splash With Your Marketing Content

The heart of good marketing in business-to-business (B2B) companies is content. Content comes in many flavors, from blogs to videos to case studies and more. It's also been ca...

02 Aug 2018
content marketing | 6 min read

What is Content Marketing and How Does it Grow B2B Companies?

According to The Content Marketing Institute, an overwhelming 91% of B2B marketers use content marketing. Based on this statistic, most people would conclude that there's almo...

05 Dec 2016

Whitepaper vs. Article – What’s The Difference And When Should You Use Each?

e’ve all heard it before; in the world of marketing, content is king! But is all content created equal? Are there some forms of content that are better than others and should ...

07 Nov 2016

Choosing the Right Writer for Your Brand

Your company might have an accomplished, in-house team capable of tackling almost anything: From finance to staffing, from customer service to sales. But one skill that almost...

31 Oct 2016

Your Social Media Calendar: What to Post and How Often

There are billions of people using social media each and everyday on various platforms. By 2018 a report by statista.com1predicts that there will be around 2.67 social media u...

24 Oct 2016

7 Reasons Infographics Should Be in Your B2B Content Marketing Strategy

Infographics have become a significant part of a B2B marketing content arsenal in recent years. In fact from 2010 to 2012, infographic search volumes experienced more than an ...