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B2B Marketing Blog

11 May 2021

All Hail The New King In Town - 6 Easy Content Promotion Tactics That Work For B2B Marketers

Is content still king? We think strategic content promotion is the new king in town.  Knowing what tactics will get you the most bang for your buck in the business-to-business...

03 Mar 2021

How Do You Integrate And Leverage A Podcast In B2B Marketing?

Thinking about starting a B2B podcast? In this video Lisa Shepherd, President of Mezzanine Growth, talks to Tracy Staniland, Director of Marketing at Chisel AI, about how to i...

19 Jan 2021

4 Key Takeaways From CMI's Manufacturing Content Marketing 2020 Report

Every year, the Content Marketing Institute (CMI) conducts an annual marketing survey, looking at how all types of businesses, including manufacturers, are using content to ge...

02 Jun 2020

Double Your B2B Lead Generation From Every Blog Post

When it comes to  business-to-business lead generation, blogs are a powerhouse. They help B2B companies demonstrate their expertise, bolster their reputation, raise awareness ...

28 Jan 2020

7 Ways To Make A Bigger Splash With Your Marketing Content

The heart of good marketing in business-to-business (B2B) companies is content. Content comes in many flavors, from blogs to videos to case studies and more. It's also been ca...

02 Aug 2018
content marketing | 6 min read

What is Content Marketing and How Does it Grow B2B Companies?

According to The Content Marketing Institute, an overwhelming 91% of B2B marketers use content marketing. Based on this statistic, most people would conclude that there's almo...

02 Apr 2018

Why Do I Need Case Studies? Here Are 3 Reasons

Are you wondering if it's worthwhile to publish case studies in B2B? The answer is a resounding yes. As the buying process gets ever more complicated, the value of case studie...

05 Dec 2016

Whitepaper vs. Article – What’s The Difference And When Should You Use Each?

We’ve all heard it before; in the world of marketing, content is king! But is all content created equal? Are there some forms of content that are better than others and should...

07 Nov 2016

Choosing the Right Writer for Your Brand

Your company might have an accomplished, in-house team capable of tackling almost anything: From finance to staffing, from customer service to sales. But one skill that almost...

31 Oct 2016

Your Social Media Calendar: What to Post and How Often

There are billions of people using social media each and everyday on various platforms. By 2018 a report by statista.com1predicts that there will be around 2.67 social media u...