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B2B Marketing Blog

11 Feb 2020

How To Prevent 3 Common Lead Generation Mistakes That B2B Marketers Make

When lead generation is running well, everyone is happy - the sales team, company management and marketing leadership leave the lead generation team alone and probably don't e...

30 Oct 2017

How often should I redesign my website?

Often when I talk to clients about updating their website they say, ‘but we just updated it’.  And of course, ‘just’ means something different to everyone.  The reality is the...

14 Aug 2017

5 Reasons to Start with Digital Marketing

Let’s start by defining digital marketing. Digital marketing is marketing using digital tools, such as paid advertising, social media, video, email marketing and blogging. Con...

27 Feb 2017

The Importance of Foundational Activities

When we conduct your b2b marketing audit we look to establish a solid foundation for us to build out marketing activities.  We don’t want to push leads back to an outdated web...

22 Feb 2017

Importance of SEO in Your Website Strategy

Search Engine Optimization (SEO) and website strategy go hand in hand like two birds of a feather. The reason most people decide to invest in building a website is so that the...

13 Feb 2017

What an outdated website communicates about you

Perception is stronger than reality. Your website isn’t just a marketing tool it is a representation of you and your company in every way.  Two-thirds to 90% of the buying pro...

14 Nov 2016

Time for a Change? 5 Steps to a Successful Website Redesign

Your company’s website is the single biggest vehicle for communicating your brand messaging to the marketplace. But like any other vehicle, after a few years you might find th...

08 Sep 2015

8 Steps To Make Your Email Marketing More Effective 

Despite rumours to the contrary, email marketing is still one of the best ways to connect with business to business (B2B) buyers. It’s used by over 90% of companies and is amo...

17 Aug 2015

How to avoid making it to the #MarketingFail list

Social media can be your best friend and your worst enemy. It’s a double edged sword and needs to be wielded with care and respect. Though posts on social media have a relativ...

19 Feb 2015

Creating Killer Content Using Google's Keyword Planner

It’s Time to Let Your Prospects Educate Themselves Here, we’ll unveil a step-by-step guide which shows you how to use the Keyword Planner to create killer content...