B2B Marketing Blog

20 Jun 2012

4 Ways to Use Targeted Email Lists to Conduct B2B Market Research

Recently, I was working on a market feasibility assessment and I needed to access a group of individuals where there was no easy way to identify and contact them on a mass sca...

09 Apr 2012

Six Questions for Entering Tough B2B Markets

Breaking into a tough market can require a new entrant to break long-standing supplier relationships. At Mezzanine I am very often researching customer needs and evaluating in...