Since the launch of The Radical Sales Shift, we’ve been publishing the twenty lessons on the Mezzanine Blog. The lesson in this post is Lesson Twelve: Success Starts At The To...

Debating whether or not you should outsource your B2B marketing? We've taken a closer look at the pros and cons associated with each option to help you decide if an outsourced...

Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created iconic garments for women that were simple and elegant without the indulgen...

The growth of online analytic tools like Google Analytics has drastically changed how executives think about market research. With the ability to access more data than conceiv...

It’s obvious to all of us that the business landscape is highly dynamic and changing more rapidly than it used to. Unfortunately, most companies don’t realize that it is no lo...

We often work with B2B businesses looking for answers as to how, what and who they should market to. I was recently working on a project for a client where the target of our r...

Several weeks ago I provided some advice to a company dealing with perception issues in their marketplace. In The Challenge article in the Globe and Mail my advice focused on ...

One of the challenges in a B2B environment is that, when re-launching or bringing a new product to market, it can be difficult to determine the right price. While in B2C prici...

Intermediaries are dead. Long live intermediaries!

We recently did a market assessment for a client who was interested in bringing a genuinely exciting innovation to market (in an industry that sorely needs it). It turns out t...