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I’ve had several B2B marketing clients recently ask me what their expected Return on Investment...
For many B2B companies referrals are a key driver of new business. A referral is when an existing...
In our B2B consulting practice, as well as our marketing outsourcing business, we often work with...
The heart of effective B2B marketing is content, which marketers also call "Thought Leadership."...
2 min read.
Pros and Cons of Social Media Marketing in B2B
Twitter, Facebook, YouTube, LinkedIn…and now Google+….phew! With so many social media platforms...
Blogging is a well-known marketing tool and one that can be very effective—both for demonstrating...
One of the most prevalent hurdles I see for B2B companies is that they don’t know which marketing...
There’s an interesting case in the US courts that highlights a potential problem for companies who...
1 min read.
Business Cards as a B2B Marketing Tool
Business cards are one of the most cost-effective marketing tools available to B2B companies, yet...
Again and again in the B2B marketing world, I am faced with the challenges derived from the...