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< 1min read.
Why is B2B marketing slow to adopt social media?
In a word, because it's social. B2B marketing norms are based on professional / commercial...
B2B marketing blog
Marketing prof Robert Kozinets has a provocative article in the National Post on the evolution of...
So many inbound marketing calls are dull. 'Hello Lisa, how are you? I'm calling from XYZ Company...
Has your company beeen trying to raise capital for the last year? How's it been going? Most of the...
Those of us in marketing talk about customers all the time. We've all heard the age old classic...
Moving is never fun. Moving your residence is bad enough - moving your company is even worse!
Doing pricing analysis is among the trickier market research activities. It's very tricky to...
Big companies (Fortune 500s, etc) have entire departments that do competitive intelligence. I'm...
I posted earlier that 'professional survey takers' are not necessarily a bad thing. As long as...