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3 min read.
Who is our competition and what are they doing?
The last three years have brought significant disruption in many industries. As a result some...
Posts about Market Research (3):
1 min read.
I'd Like to Check In
No one ever thought that consumers would want to make their lives public, I certainly didn’t. But...
1 min read.
Canadian Internet Usage Redefined
It’s interesting how quickly the world is changing. A few years ago, phrases commonly used for...
1 min read.
Price Sensitivity Research
Price sensitivity research is an extremely important tool in your business arsenal. Especially in...
Great businesses are very open to input and feedback. They seek it out through formal and informal...
1 min read.
3 reasons market intelligence matters now
One year after 'the meltdown', here are 3 reasons why market intelligence (aka market research plus...
Doing pricing analysis is among the trickier market research activities. It's very tricky to...
I posted earlier that 'professional survey takers' are not necessarily a bad thing. As long as...
1 min read.
Are professional survey-takers a bad thing?
Online surveys are a fantastic way to get lots of data quickly and relatively inexpensively. That's...
1 min read.
Be Careful Which Crowd You Ask
James Surowiecki's book The Wisdom of Crowds is brilliant. The concept is that groups are often...