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We often work with B2B businesses looking for answers as to how, what and who they should market...
Posts about Market Research (2):
2 min read.
Putting Segmentation Into Practice
Once you understand significant customer segments, you can move on to developing a strategy to...
You’ve got two customers? They’re the big one and the little one. As soon as you have more than one...
In this 30 second video, Richard Grefé, Executive Director of AIGA, the professional association...
Segmentation is a great tool to better understand your customers and identify untapped growth...
1 min read.
When Market Assessments Give You Bad News
We recently did a market assessment for a client who was interested in bringing a genuinely...
The ability to get closer to customers, users, and members, understanding their emerging needs and...
Recently, I was working on a market feasibility assessment and I needed to access a group of...
1 min read.
Shining a Light on B2B
1 min read.
Six Questions for Entering Tough B2B Markets
Breaking into a tough market can require a new entrant to break long-standing supplier...