Marketing Strategy and Planning, B2B Marketing, Inbound Marketing 2 min read. The Basics of Inbound Marketing Lisa Shepherd Aug 8, 2016 10:26:25 AM Not only has the way we buy changed, the way we want to be marketed to has also changed. In... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 2 min read. The B2B Buyer Journey Lisa Shepherd Jul 25, 2016 10:47:56 AM At Mezzanine, we think of the buyer journey in 4 categories: Attract, Convert, Close, Delight. Our... Read more
SEO, Marketing Strategy and Planning, B2B Marketing 2 min read. How to Harness the Power of Google and Supercharge Your SEO Lisa Shepherd Jul 18, 2016 10:49:38 AM In the constantly changing world of online marketing, maintaining a successful digital strategy can... Read more
Marketing Strategy and Planning, B2B Marketing 3 min read. 5 Best Practices from 10+ Years of B2B Marketing in the Trenches Lisa Shepherd Jul 11, 2016 11:14:44 AM Since our inception in 2005 we’ve worked with over 200 B2B (business to business) companies in over... Read more
Social Media, Marketing Strategy and Planning, B2B Marketing 1 min read. 5 Ways to Get A Killer LinkedIn Profile Lisa Shepherd Jul 4, 2016 11:02:54 AM With over 430 million LinkedIn users and growing, you want to make sure that yours meets the... Read more
Marketing Strategy and Planning, B2B Marketing 2 min read. Breathe New Life into Old Contacts with These 5 Steps Lisa Shepherd Jun 27, 2016 10:29:30 AM It’s been said that the cost of acquiring 1 new clients is 6 to 7 times higher than the cost of... Read more
Social Media, Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 3 min read. What We Learned at the Art of Marketing Conference 2016 Lisa Shepherd Jun 20, 2016 10:40:09 AM Our General Manager, Gayle Kosokowsky, attended the Art of Marketing conference in Toronto on June... Read more
Social Media, Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics 2 min read. Four Reasons Why Your Business Can’t Afford To Ignore Social Media Lisa Shepherd Jun 14, 2016 11:03:44 AM If you knew there was an industry networking event taking place with all your existing and future... Read more
Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics 2 min read. 6 Reasons Webinars Are an Important Part of a Content Marketing Strategy Lisa Shepherd Jun 10, 2016 12:42:39 PM According to the Content Marketing Institute[1], over 60% of B2B marketers are using webinars as... Read more
Marketing Strategy and Planning 1 min read. Strategic Marketing Planning Advice from Top Marketers Lisa Shepherd May 27, 2016 1:01:50 PM Different companies have their own ways of creating their marketing plans, from what they focus on... Read more