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All marketing text books put emphasizes on the importance of properly planed marketing program...
1 min read.
Search Engines for International Marketing
In North America, we live in a very Google-centric world. While Bing (Microsoft’s search engine) is...
The premise behind this leadership principle is simple. Don’t let simplicity fool you. It doesn't...
2 min read.
Competitive Intelligence in the Real World
My company is recruiting. As part of the recruiting process, I interviewed half a dozen MBA grads...
1 min read.
Principle of Leadership 1: Lead by Example
Check out the intro post for this series here.
2 min read.
How To Do Social Media the Right Way
Social media sites continue to have a profound impact on the way many people communicate with...
1 min read.
Avoid International Marketing Mishaps
When it comes to marketing internationally, especially to countries that are half way around the...
1 min read.
Canadian Internet Usage Redefined
It’s interesting how quickly the world is changing. A few years ago, phrases commonly used for...
1 min read.
The Principles of Leadership
Whether you are the CEO of your firm or a front line service rep you’ve had to deal with leaders at...
1 min read.
The Power of Google Alerts
Google Alerts is a simple but powerful tool. A content monitoring system, it sends alerts...