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1 min read.
Can I Borrow Your Watch?
That's the old joke about consultants - we borrow your watch and tell you the time. I'm happy to...
Marketing automation (MA) is growing in popularity for marketers because lead nurturing is...
1 min read.
Showing up = 90%?
Stephanie Nolen, a fantastic foreign correspondent for the Globe and Mail, gave the Dalton Camp...
1 min read.
Adapting Your Marketing Message
We have written extensively on the power of a strong marketing strategy and the steps each company...
I had a conversation this morning with a software and IT services company based in Boston. They’re...
I often look around and wonder how many others out there feel as shell shocked as I do when it...
1 min read.
What’s your Marketing Problem?
Most of the firms we deal with say they need more marketing. But almost none of them know why...
2 min read.
Marketing Communications - Just a Dab Will do
I was at an industry event recently. It was the usual – a speaker and an audience in rows and rows...
In marketing, we often focus most of our attention on communicating to prospective and existing...
2 min read.
4 Ways to Engage your Existing Customer Base
When companies put together their marketing plans, they tend to focus on new customers. That’s the...