B2B Marketing Blog

27 Aug 2019
Marketing Automation | 3 min read

3 Reasons Why B2B Companies Are Adopting Marketing Automation

On average 51% of companies are currently using marketing automation and more than half of B2B companies (58%) plan to adopt the technology.1 What about everyone else?  How ca...

09 May 2019

4 Tips to Purchase CRM Software That Will Work for Your B2B Business

Customer Relationship Management software (CRM) is one of the most important purchases that can assist your sales process or hinder it, causing lost opportunities and lost rev...

02 Apr 2019
Marketing Automation | 7 min read

5 Factors To Ensure A Successful CRM Implementation

CRM software is now the biggest software market in the world and the growth isn’t slowing down. In fact, CRM is now expected to reach more than $80 billion in revenues by 2025...

23 Oct 2018

10 Marketing Automation Myths

There are a lot of misconceptions about marketing automation. As a result, myths abound about what this technology can and can't do for business-to-business (B2B)  companies. ...

16 Aug 2018
Marketing Automation | 6 min read

The Biggest Reason Not to Use Marketing Automation (And 5 Reasons You Should)

B2B companies are moving fast towards marketing automation. In a survey by Econsultancy in 2017, 53% of marketers said their firm is currently using marketing automation and a...

06 Nov 2017
Marketing Automation | 4 min read

CRM and MA Are the Secrets to High Revenue Growth

In our blogs, we’ve been talking about marketing automation (MA) as an invaluable tool to generate qualified leads and drive revenue growth. But people often get marketing aut...

23 Oct 2017

3 Reasons Why Marketing Automation Is Worth the Investment

 Are you among the 63% of B2B companies that say their top marketing challenge is generating leads?1  If so, it might be time to consider marketing automation. Marketing autom...

16 Oct 2017

Facebook is Back in Business to Business

Trends, they come and they go. If you asked any digital marketer a couple years ago they would tell you that a Facebook business page is great for B2C but wasn’t worth it for ...

28 Apr 2011
Marketing Automation | 2 min read

Everything You Need To Know About Marketing Automation

Marketing automation (MA) is growing in popularity for marketers  because lead nurturing is particularly difficult to measure. Successful MA platforms can turn leads into genu...