On average 51% of companies are currently using marketing automation and more than half of B2B companies (58%) plan to adopt the technology.1 What about everyone else? How ca...
There are a lot of misconceptions about marketing automation. As a result, myths abound about what this technology can and can't do for business-to-business (B2B) companies. ...
B2B companies are moving fast towards marketing automation. In a survey by Econsultancy in 2017, 53% of marketers said their firm is currently using marketing automation and a...
Are you among the 63% of B2B companies that say their top marketing challenge is generating leads?1 If so, it might be time to consider marketing automation. Marketing autom...
Trends, they come and they go. If you asked any digital marketer a couple years ago they would tell you that a Facebook business page is great for B2C but wasn’t worth it for ...
Monthly updates on B2B marketing trends and best practices.
