On average 51% of companies are currently using marketing automation and more than half of B2B companies (58%) plan to adopt the technology.1 What about everyone else?  How ca...

Customer Relationship Management software (CRM) is one of the most important purchases that can assist your sales process or hinder it, causing lost opportunities and lost rev...

CRM software is now the biggest software market in the world and the growth isn’t slowing down. In fact, CRM is now expected to reach more than $80 billion in revenues by 2025...

There are a lot of misconceptions about marketing automation. As a result, myths abound about what this technology can and can't do for business-to-business (B2B)  companies. ...

B2B companies are moving fast towards marketing automation. In a survey by Econsultancy in 2017, 53% of marketers said their firm is currently using marketing automation and a...

In our blogs, we’ve been talking about marketing automation (MA) as an invaluable tool to generate qualified leads and drive revenue growth. But people often get marketing aut...

 Are you among the 63% of B2B companies that say their top marketing challenge is generating leads?1  If so, it might be time to consider marketing automation. Marketing autom...

Trends, they come and they go. If you asked any digital marketer a couple years ago they would tell you that a Facebook business page is great for B2C but wasn’t worth it for ...

Marketing automation (MA) is growing in popularity for marketers  because lead nurturing is particularly difficult to measure. Successful MA platforms can turn leads into genu...