On average 51% of companies are currently using marketing automation and more than half of B2B companies (58%) plan to adopt the technology.1 What about everyone else? How ca...
23
Oct
2018
There are a lot of misconceptions about marketing automation. As a result, myths abound about what this technology can and can't do for business-to-business (B2B) companies. ...
16
Aug
2018
Marketing Automation
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6 min read
The Biggest Reason NOT to Use Marketing Automation (and Five Reasons You Should)
B2B companies are moving fast towards marketing automation. In a survey by Econsultancy in 2017, 53% of marketers said their firm is currently using marketing automation and a...
23
Oct
2017
Are you among the 63% of B2B companies that say their top marketing challenge is generating leads?1 If so, it might be time to consider marketing automation. Marketing autom...
16
Oct
2017
Marketing ROI
B2B Marketing
B2B Marketing Strategy
B2B Marketing Planning
Marketing Automation
Marketing Plan
B2B marketing tactics
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4 min read
Facebook is Back in Business to Business
Trends, they come and they go. If you asked any digital marketer a couple years ago they would tell you that a Facebook business page is great for B2C but wasn’t worth it for ...