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Many business-to-business (B2B) companies see sales and marketing as the same thing, or as two...
Posts about Sales and Marketing Alignment:
There are companies with great sales teams. And there are companies with great marketing functions....
There's a growing need for B2B sales and marketing teams to work well together. Here are 3...
Lisa Shepherd, was recently interviewed by Salesforce.com about her latest book, The Radical Sales...
Since the launch of The Radical Sales Shift, we’ve been publishing the twenty lessons on the...
2 min read.
8 Ways To Improve Distributor Performance
Many B2B companies sell through distributors and know the relationships they have with them are key...
Revenues missing target? Here's one simple way to make your salespeople more successful.
Investing in marketing is a great way to boost revenues. But some companies fail at turning...