blog_banner-opt

B2B Marketing Blog

13 Sep 2018
Content Marketing | 8 min read

15 Tips to Get Your Content Noticed

Did you know that 91% of B2B marketers use content marketing1 because it generates three times as many leads as outbound marketing and costs 62% less?2 

07 Aug 2018
Content Marketing | 5 min read

3 Steps For B2B Marketers To Engage Potential Customers

B2B marketers know the drill. Your job is the engage potential customers, ideally at the exact moments when they make crucial buying decisions. Generally, the accepted approac...

02 Aug 2018
Content Marketing | 7 min read

What is Content Marketing and How Does it Grow B2B Companies?

According to The Content Marketing Institute, an overwhelming 91% of B2B marketers use content marketing. Based on this statistic, most people would conclude that there's almo...

02 Apr 2018

Why Do I Need Case Studies? Here Are 3 Reasons

Are you wondering if it's worthwhile to publish case studies in B2B? The answer is a resounding yes. As the buying process gets ever more complicated, the value of case studie...

25 Sep 2017

Should You Gate Your B2B Marketing Content?

Gating content is the practice of requiring users to share some information (usually name and email at a minimum; sometimes more details are required) before they are permitte...

29 May 2017

4 Steps To Creating A Video

If you’ve read our recent post Why Videos and When to Use Them then you are probably pretty excited about adding video to your marketing plan. With 74% of B2B marketers report...

22 May 2017

5 Reasons Why You Should Revisit Old Content

If your B2B marketing strategy utilizes content marketing and you have been disciplined about regularly writing blogs, articles or other types of content you should have amass...

24 Apr 2017

Why Videos And When To Use Them

Video marketing is one of the more recent additions to the B2B marketing toolbox and it is certainly a tactic that has been on the rise for the past few years. Just look at Yo...

09 Jan 2017

Should Your B2B Company Have a Blog? Should You Write It Yourselves?

There are hundreds of millions of blogs (Tumblr says about 320 million) and millions of new posts every day (over 3M new posts a day). In such an incredibly crowded space, sho...

05 Dec 2016

Whitepaper vs. Article – The Differences and When to Use Each?

We’ve all heard it before; in the world of marketing, content is king! But is all content created equal? Are there some forms of content that are better than others and should...