B2B Marketing Blog

07 May 2019

When to Send a Sales Email and When to Send a Marketing Email

Anyone in sales has had the experience where you need to reach out and check in, but you have nothing to say other than, “Are you ready to buy yet?”  And what you really mean ...

23 Oct 2018

10 Marketing Automation Myths

There are a lot of misconceptions about marketing automation. As a result, myths abound about what this technology can and can't do for business-to-business (B2B)  companies. ...

10 Apr 2017

Email Segmentation and Why It Matters

In today’s world, online B2B marketing is an efficient and cost effective way of advertising your business to a broad audience. Whether you want to sell to a certain demograph...

30 Jan 2017

Tips To Improve Email Engagement

Email marketing is one of the most popular tools in the business to business marketing tool-belt. It is predicted that by 2020 there will be over 3 billion email users worldwi...

16 Jan 2017

Five Tips For Leveraging Email To Re-Engage Existing Clients

When it comes to marketing products and services in the B2B industry, marketers put a lot of focus on strategies that support the sales team in bringing their prospects to the...

15 Aug 2016

Is Email Marketing Still Important?

Top reasons why email marketing is still an effective form of communication for businesses of all sizes. Spammers, scammers, wheelers and dealers, these days everyone is tryin...

13 May 2016
Email Marketing CASL | 2 min read

Five CASL Compliant Ways to Add Subscribers to Your Email Database

On July 1st, 2014, Canada’s Anti-Spam Legislation (CASL) came into effect. Essentially, CASL mandates that organizations that send commercial or promotional information via el...

08 Sep 2015

8 Steps To Make Your Email Marketing More Effective 

Despite rumours to the contrary, email marketing is still one of the best ways to connect with business to business (B2B) buyers. It’s used by over 90% of companies and is amo...

18 Apr 2013

8 Steps to an Effective Email Marketing Campaign

For many SMBs, marketing budgets are limited so marketing directors need to be creative and really focus on low cost tactics that will offer the most value to their clients. I...