Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 2 min read. B2B Marketing tools you should use more in 2014 Lisa Shepherd Dec 17, 2013 6:01:24 AM As we look forward to 2014, one of the best things you can do to get great marketing results next... Read more
Marketing Strategy and Planning, Marketing Tactics 2 min read. 5 simple ways to get your existing customers to buy more product Lisa Shepherd Dec 5, 2013 2:58:02 PM There are numerous ways to increase revenue from a product; engage new customers within your target... Read more
Marketing Strategy and Planning, Marketing Budget, B2B Marketing 1 min read. Rethinking marketing: Out with the four Ps, in with the... Lisa Shepherd Dec 3, 2013 6:01:37 AM There are four famous Ps in marketing strategy: product, price, place and promotion. Read more
Marketing Strategy and Planning, B2B Marketing 4 min read. How Effective is Customer Satisfaction Measurement for B2B Companies? Mezzanine Growth Nov 19, 2013 6:15:43 AM Customer satisfaction measurement can be a tricky topic for many companies to manage, particularly... Read more
Marketing Consulting, Marketing Strategy and Planning, Marketing Tactics 3 min read. How to Market to Disaster Victims Lisa Shepherd Nov 5, 2013 5:03:46 AM The fine art of promoting your disaster-recovery services without seeming like a jerk Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, Content Marketing 2 min read. How To Use Social Media As An Effective B2B Marketing Tool Lisa Shepherd Oct 17, 2013 11:00:14 AM Social media may not initially seem like the best marketing tool for a B2B company; however, there... Read more
Marketing Strategy and Planning, Marketing Tactics 2 min read. Should B2B Marketers Spend Time On Whitepapers? Lisa Shepherd Oct 16, 2013 12:10:00 PM We all have a finite amount of time to spend on marketing activities, so it’s important to allocate... Read more
Marketing Strategy and Planning 2 min read. Become a Thought Leader in 10 Easy Steps Mezzanine Growth Oct 10, 2013 11:08:02 AM Sound too good to be true? Usually, it is. In this case, though, following the outline below and... Read more
Marketing Strategy and Planning 2 min read. How to take your company from $6M to $83M in sales Lisa Shepherd Oct 1, 2013 4:27:51 PM This is a true story, but with the details disguised so I can share it with you. Read more
Marketing Strategy and Planning 1 min read. Do you really have a competitive advantage? Don’t be so sure! Lisa Shepherd Sep 24, 2013 7:28:51 AM Does your company have a true competitive advantage? Read through these 5 steps below to ensure... Read more