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< 1min read.
How To Approach A B2B PR Program
Are you considering a public relations (PR) program for your B2B company? Lisa Shepherd, President...
Posts about Public Relations:
< 1min read.
How To Integrate PR Into Your B2B Marketing Programs
Is public relations (PR) a part of your strategic marketing plan? In this video Lisa Shepherd,...
Here’s a surprising fact for business-to-business companies: PR is one of the most powerful tools...
There’s a lot of mystery surrounding public relations, and that results in a lot of confusion and...
1 min read.
3 tips for getting your company onto Wikipedia
Ever notice that the Wikipedia entry for a search term is usually one of the first results when...
Plenty of B2B businesses are overlooking these relatively low-cost marketing methods. Here’s why...
Not too long ago the practice of product launch was not even recognized. Many companies simply...
People don’t know what they don’t know. It’s a seemingly confusing statement, but in fact, it...
1 min read.
5 Steps to Make PR Work for Your B2B Company
Traditionally, marketers have used press releases to increase brand awareness for a product or...