Are you considering a public relations (PR) program for your B2B company? Lisa Shepherd, President of Mezzanine Growth, speaks with Bonnie Elgie, Owner / Principal at Bonnie E...

Is public relations (PR) a part of your strategic marketing plan? In this video Lisa Shepherd, President of Mezzanine Growth, talks to Bonnie Elgie, Owner / Principal at Bonni...

Here’s a surprising fact for business-to-business companies: PR is one of the most powerful tools in the marketing tool kit. PR is an amazing way to raise awareness and even g...

There’s a lot of mystery surrounding public relations, and that results in a lot of confusion and many, many misconceptions. There are five million services out there that “gu...

Ever notice that the Wikipedia entry for a search term is usually one of the first results when using Google? It's not a coincidence - Wikipedia ranks very highly for SEO. Cou...

Plenty of B2B businesses are overlooking these relatively low-cost marketing methods. Here’s why you should take advantage of them.

Not too long ago the practice of product launch was not even recognized. Many companies simply thought up the next greatest thing, built it and mistakenly believed their produ...

People don’t know what they don’t know. It’s a seemingly confusing statement, but in fact, it captures something quite simple: there are things happening in the world beyond m...

Traditionally, marketers have used press releases to increase brand awareness for a product or service, but with the increase in digital marketing over the years, there has be...