So much has changed in just a few short years. It wasn’t long ago that Canadian business-to-business (B2B) companies, especially manufacturers, really struggled to get noticed...

We’ve said it before, and we’ll say it again, Canadian manufacturers can no longer afford to ignore social media. 

Are you hesitant to hire a marketing expert for your manufacturing company? You’re not alone. Many manufacturers struggle with this. We frequently see manufacturers reluctant ...

Why is content marketing important for manufacturing companies? It’s more than important, it’s critical!   It’s a strategic approach that gets companies noticed by attracting ...

Just like working through any problem, marketing has some rules to follow to get to the right solution. Marketing a manufacturing company is no different. The fundamental trut...

Manufacturing companies have a lot of information to share. They tend to focus their marketing efforts on content about their products and services—as they should. Many leave ...

A key piece of the marketing strategy puzzle for any manufacturing company is to market to the people and organizations who actively promote and sell your products - distribut...

Every year, the Content Marketing Institute (CMI) conducts an annual marketing survey, looking at how all types of businesses, including manufacturers, are using content to ge...

There are still lots of proponents of cold calling. But with an average return rate of 1.62%,  it's an awfully tough way to generate revenues. Why then are there still lots of...

Manufacturing companies didn't need to worry about marketing a decade ago. They produced the best possible products and hired good salespeople to sell them. And that was about...