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B2B Marketing Blog

14 Sep 2021

5 Benefits Manufacturers Can Expect from Marketing

Are you hesitant to hire a marketing expert for your manufacturing company? You’re not alone. Many manufacturers struggle with this. We frequently see manufacturers reluctant ...

17 Aug 2021

5 Key Benefits Quality Content Marketing Provides For Manufacturers

Why is content marketing important for manufacturing companies? It’s more than important, it’s critical!   It’s a strategic approach that gets companies noticed by attracting ...

03 Aug 2021

Back to Basics - Why the 5Ws Are Critical To Marketing Your Manufacturing Company Effectively

Just like working through any problem, marketing has some rules to follow to get to the right solution. Marketing a manufacturing company is no different. The fundamental trut...

13 Jul 2021

8 Ways Manufacturers Can Effectively Market Their Strongest Asset - Their People!

Manufacturing companies have a lot of information to share. They tend to focus their marketing efforts on content about their products and services—as they should. Many leave ...

10 Jun 2021

11 Essential Tactics To Effectively Market A Manufacturing Company To Distributors

A key piece of the marketing strategy puzzle for any manufacturing company is to market to the people and organizations who actively promote and sell your products - distribut...

19 Jan 2021

4 Key Takeaways From CMI's Manufacturing Content Marketing 2020 Report

Every year, the Content Marketing Institute (CMI) conducts an annual marketing survey, looking at how all types of businesses, including manufacturers, are using content to ge...

15 Oct 2019

How Canadian Manufacturers Can Get Out Into The World

When it comes to expansion, Canadian companies have been known to hedge their bets. They might focus on the US. Or maybe they get really bold and go after Europe. But there's ...

08 Oct 2019

Canadian Manufacturers: Your 5-Point Check List Before Jumping Into Social Media

Although Canadian manufacturers have tended to have a lower adoption rate than other industries for social media, every manufacturer is starting to give some consideration to ...

01 Oct 2019

Is Cold Calling Making You Feel Chilled? There's A Solution, And It Isn't A Parka.

There are still lots of proponents of cold calling. But with an average return rate of 1.62%,  it's an awfully tough way to generate revenues. Why then are there still lots of...

05 Oct 2018

The Essential Guide To Marketing A Manufacturing Company

Manufacturing companies didn't need to worry about marketing a decade ago. They produced the best possible products and hired good salespeople to sell them. And that was about...