A key piece of the marketing strategy puzzle for any manufacturing company is to market to the people and organizations who actively promote and sell your products - distribut...

Every year, the Content Marketing Institute (CMI) conducts an annual marketing survey, looking at how all types of businesses, including manufacturers, are using content to ge...

When it comes to expansion, Canadian companies have been known to hedge their bets. They might focus on the US. Or maybe they get really bold and go after Europe. But there's ...

Although Canadian manufacturers have tended to have a lower adoption rate than other industries for social media, every manufacturer is starting to give some consideration to ...

There are still lots of proponents of cold calling. But with an average return rate of 1.62%,  it's an awfully tough way to generate revenues. Why then are there still lots of...

A few days ago, I was chatting with the president of Kovac,* a $25 million Canadian manufacturing company, and I was surprised to hear of the difficulties he was having in hir...

There’s a fundamental truth in marketing that applies whether you’re marketing orange juice, jet engines or accounting services.  If you follow this rule, you will be really g...

Manufacturing companies didn't need to worry about marketing a decade ago. They produced the best possible products and hired good salespeople to sell them. And that was about...

Most companies think of their marketing as a way to connect with customers. But in B2B, there are many people involved in buying and selling who aren't customers. Think of all...

Many B2B companies sell through distributors and know the relationships they have with them are key to increasing revenues. However, what most B2B companies don’t do a great j...